$14B Fortune 500 Firm Seeks Competitive Analysis
Study on Emerging Cloud Storage Providers

Competitive Market Analysis
Requirements by the Client

The client needed to develop a competitive analysis study for emerging players in the cloud storage domain, including cloud data storage, SaaS backup, cloud sync, cloud security, Kubernetes, Microservices, and Containers. As this required extensive, complex market research, the client only wanted to work with a reputable market research company with extensive prior exposure to the cloud data solutions domain.

Discovering Research Optimus (ROP) through an online inquiry and being impressed with ROP’s outsourcing framework, the client decided to partner with us due to the following:

• Ability to provide a full suite of market research and competitive intelligence research and analysis solutions to help the client better anticipate and respond to market risks and competition.
• Ability to provide secure file transfer solutions and NDAs to ensure the protection of the client’s sensitive data.
• Strategic use of sophisticated analytics software to improve the accuracy and consistency of the research and analysis process.

Challenges Faced by Our
Market Research Analysts

ROP faced a few unique challenges for this complex market research project in the cloud data services domain:

• Most of the companies within this particular product category were startups with very limited data available, making it challenging to compile the right information.
• The client had a very specific list of metrics that they wanted ROP to follow during research and analysis, which was time-consuming and pressed the deadline.

ROP’s Approach to This
Competitive Research Project

ROP developed a custom step-by-step approach for this cloud services market research project to ensure integrity and efficiency across both process and outcome:

• ROP initiated a client consultation to ensure our team understood the client’s request and facilitate a better understanding of the client’s objectives.
• A team of Three experienced analysts was assigned to work exclusively on this project and maintain an efficient level of communication with the client.
• The client delivered input with a list of metrics that would define how ROP identified the top 8 competitors in the cloud data service domain:
  1. Number of customers
  2. Growth
  3. Financial Analysis
  4. Decision-makers
  5. Number of resellers and partners, including demographic information
  6. Market penetration reports
  7. Upcoming product launches
  8. New markets
  1. ROP’s team began by performing competitive intelligence research, including competitive benchmarking, competitor profiling, financial analysis, and competitive technical intelligence.
  2. ROP’s team then prepared company reports, analyzing data regarding the key players in the cloud data storage, SaaS backup, cloud sync, cloud security, Kubernetes, Microservices, and Containers domain.
  3. ROP then assembled an outlook analysis with accurate forecasts of the scope of the top industry players, including both existing competitors and prospective ones.
  4. ROP’s team developed a series of well-organized, high-quality reports with analysis-based market insights and delivered it to the client via an interactive and easily understandable BI dashboard.

Additional Value Add
from ROP’s Team

To provide further value, ROP set up a monitoring and reporting system that would continuously update the client about new competitor activities, including marketing campaigns, publications, product offerings, press releases, and financial reports.

Key Project Takeaways
for the Client

As a competitive market analysis specialist, ROP executed this competitive research project successfully, with the following key takeaways:

• Based on ROP’s report, the client was able to monitor the emerging players in their market and better define their business strategies.

• ROP was able to exceed the client’s expectations and success benchmarks and provide over 99.9% accuracy rate across all metrics.

• ROP accepted another full-time contract from the client to perform customer analysis for an upcoming new service model.

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