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Perceptual Mapping Services

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Research Optimus (ROP) provides Perceptual Mapping Services to empower businesses with sufficient and appropriate data to understand customer perceptions. Our analysts identify the population and help you find the market gaps, better understand customer behaviors, monitor product performance, respond more quickly to market trends and changes, and track competitor performance. ROP also responds to subjective data limitations and challenges by assisting businesses in curating the appropriate data to accelerate results.

ROP’s perceptual map analysis is conducted by experienced market analysts, augments market positioning strategies and ensures that businesses can evaluate, interpret, and influence consumer perceptions based on versatile statistical methodologies. To learn more about our multi-dimensional approach to Perceptual Mapping, contact us.

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ROP’s Range of Perceptual Mapping Services

ROP helps in carrying out perceptual map marketing based on accurately curated data. Designed to successfully target the specific marketing goals of clients across varied industries, our analysts depict relationships between consumers, brands, and competitors. Our key services are as below:

Multidimensional Perceptual Mapping

ROP creates perceptual mapping models with multiple dimensions to target three or more variables that are required for more complex research regarding product and brand attributes that influence consumer behavior and identify market segments.

Factor Analysis

ROP applies an advanced data reduction technique to explore the market and consumer concepts. Multivariate factors help companies quickly identify trends and themes in their datasets and can support perceptual mapping results.

Correspondence Analysis

ROP uses relevant categorical data to support branding research by targeting two categorical variables and analyzing the relationship between the brand and its association with different product attributes. This graphically demonstrates different values connected to competing brands and define similarly performing competitors.

Correspondence Analysis

ROP uses relevant categorical data to support branding research by targeting two categorical variables and analyzing the relationship between the brand and its association with different product attributes. This graphically demonstrates different values connected to competing brands and define similarly performing competitors.

Principal Component Analysis

ROP uses this variable-reduction method to pinpoint robust data patterns and identify the underlying aspects of consumer behavior. This is a supportive precursor to other relevant market analyses and helps prevent multicollinearity.

Benefits of ROP’s Perceptual Map Analysis:

Asset marketers who need effective perceptual map analysis to confidently interpret the viability of new product launches and can get the information they require to augment their market position:

  • Differentiate your Brand: Better distinguish your brand based on accurate measurements of customer perceptions by precisely connecting market statistics to brand performance and strategy efficacy.

  • Monitor your Position Against Competitors: Monitor competitor position concerning your brand based on actual competition instead of perceived competition and understand what differences your target customers perceive between the two.

  • Industry-Specific Approaches: Organizations receive a tailored approach to their unique objectives thanks to analysts with industry-specific expertise that accelerates outcomes for retail, financial services, hospitality, pharmaceuticals, manufacturing, telecommunications, entertainment and media, education, and more.

  • Improve Brand Portfolio: Better manage the brand portfolio by evaluating and comparing performance throughout various product categories and determine where to allocate resources to produce specific results.

  • Set Global Branding Goals: Determine customer perception and brand performance in both current and emerging markets to set stronger global branding objectives based on geographical indicators and an easily digestible brand perceptual map.

  • Evaluate Product and Service Resonance: Assess customer perception of specific elements of your product, service, and selling points to evaluate if they effectively resound with target customers.

End-to-End Brand Perceptual Map Analysis in India by Research Optimus

Organizations have many brand research companies to choose from, but leading businesses across Europe, North America, Australia, and the Middle East look to Research Optimus for specialized customer analysis, market strategy and consultation. Apart from competitor profiling, demographic research, brand research, and more, the data-driven insights and a competitive outsourcing framework ensure that our perceptual mapping services are a practical solution that drives actionable results.

Contact ROP today to empower your brand positioning strategy with perceptual map analysis services that provide the clarity your business needs to succeed in today’s market.

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Testimonials

  • Senior Vice President Automotive & Transportation Industry

    We achieved substantial cost and time savings on several difficult projects. The services provided by Research Optimus was prompt attention to our requests and attention to details were excellent

  • Lynn Kowalczyk

    After carefully reviewing the documents you provided, we are suitably impressed with the meticulous details and extracted data which is truly high-quality

  • Leading STM Publisher

    Even though most of our communication was done via email, it was extremely easy to work with Research Optimus. Superbly quick turnaround time which was quicker than needed. They were there when I needed them!

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