Perceptual Mapping Services from ROP

Differentiate your Brand

Better distinguish your brand based on accurate measurements of customer perceptions by precisely connecting market statistics to brand performance and strategy efficacy.

Monitor your Position Against Competitors

Monitor competitor position concerning your brand based on actual competition instead of perceived competition and understand what differences your target customers perceive between the two.

Industry-Specific Approaches

Organizations receive a tailored approach to their unique objectives thanks to analysts with industry-specific expertise that accelerates outcomes for retail, financial services, hospitality, and more.

Improve Brand Portfolio

Better manage the brand portfolio by evaluating and comparing performance throughout various product categories and determining where to allocate resources to produce specific results.

Set Global Branding Goals

Determine customer perception and brand performance in both current and emerging markets to set stronger global branding objectives based on geographical indicators and an easily digestible brand perceptual map.

Evaluate Product and Service Resonance

Assess customer perception of specific elements of your product, service, and selling points to evaluate if they effectively resound with target customers.