Primary Market Research
Market research is a crucial part of creating a successful business. Yet many companies only engage in secondary research – researching data that has already been collected by others. An example would be stock market analysis or industry statistics, both of which are useful in deciding on a business model and product strategy.
But while secondary research is useful, primary market research is how your business gets ahead. Primary research is conducted from scratch to address questions or problems that are relevant to your company. So, if there is a particular conclusion you’d like to investigate, we can create a research plan and develop a system to gather data for that investigation.
Why Companies Avoid Primary Market Research
In general, it’s always better to conduct research from scratch, using a carefully executed research design that integrates best practices and is tailored for your business. But not all companies engage in such high level research for a variety of reasons:
- It can be costly to produce
- It involves a considerable understanding of research design.
- It can take longer without the right tools or experience.
That’s where we come in. Research Optimus provides affordable, efficient, and expert primary market research for companies all over the globe. With complete confidentiality and experienced research professionals at the ready, we’re able to generate the results your company needs to set itself ahead in the local, national, or global marketplace.
Our Research Knowledge
At Research Optimus, we have the tools necessary to conduct primary market research and deliver results in a timely manner. Our record speaks for itself, with countless satisfied customers and a proven ability to correctly identify what your company needs. We’re knowledgeable almost every form of primary market research including:
- Primary Data: We’ll collect data from scratch according to your research needs.
- Competitor Intelligence: We’ll research other companies and find weaknesses to exploit.
- Focus Group Interviewing: We’ll run focus groups and use the feedback to create your survey.
- Questionnaires and Survey Design: We’ll create surveys that will deliver real results.
- Target Audience Profiling: We’ll identify and choose your target respondents.
- Data Collection and Processing: We can conduct the entire survey ourselves.
- Data Analysis: We’ll analyze the data to uncover answers to your research questions.
- Report Generation and Presentation: We’ll explain the results in an easy to understand manner.
No other company understands research quite like we do, and no other company can offer you the tools and experience that you need to succeed.
Contact Us Today to Learn More
Our primary market research services are second to none. When you outsources to us, you’ll get a dedicated project manager committed to providing you with outstanding results. We have access to all the leading analysis tools, including SPSS, SAS, R, and Microsoft Excel, and we are knowledgeable in every analysis technique.
Talk to our ‘analyst on hire’ today to get started, and let us show you how we've helped countless companies achieve long term success.
Even though most of our communication was done via email, it was extremely easy to work with Research Optimus. Superbly quick turnaround time which was quicker than needed. They were there when I needed them!
We achieved substantial cost and time savings on several difficult projects. The services provided by Research Optimus was prompt attention to our requests and attention to details were excellent
After carefully reviewing the documents you provided, we are suitably impressed with the meticulous details and extracted data which is truly high-quality