Qualitative Research Services
by Research Optimus

ROP conducts qualitative research using professional moderators and interviewers for online discussion boards, mini-groups, and face-to-face focus groups.

ROP prepares customized qualitative research policy reports that include expert commentary, opinions, and regulatory updates.

ROP assesses packaging design options by taking a detailed comparative look at different options and designs by methods such as blind tests.

ROP makes your website content more effective for intended visitors by testing websites for attractiveness, design, and usability.

ROP performs the interview process to gather critical research data using customized qualitative questionnaires and scripts.

ROP examines industry trends impacting research strategies by addressing recent developments, industry regulations, changing industry landscapes, and consumer preference shifts.

ROP valuates consumer mindset, attitudes, and buying behavior by analyzing consumer behavior in different settings such as point of purchase, office, and home.

ROP provides synergistic research to make quantitative research more effective and usable validate quantitative study results and provide qualitative comments.

ROP facilitates workshops with designated participants such as consumers, product experts, and employees, designed to elicit answers to specific qualitative research questions.

ROP analyzes consumer needs and preferences and how they impact both new and existing services and products.

ROP takes a qualitative research look at your competitors by employing SWOT analysis to assess competitor strategies.

ROP employs the most current and cost-effective tools like brand alliances, category management, storytelling, perceptual mapping, joint decision-making, and psychographic segmentation.

ROP reviews all aspects of branding strategies including social media monitoring, brand reputation, brand image research, and brand recognition.

ROP uses qualitative questionnaires to identify both real and perceived pain points for your current and prospective customers.