Outsource Retail Analytics Services

Companies have started to focus more on issues like customer satisfaction and loyalty because studies have shown that retaining customers is an important part of developing a successful long-term business. But not all customers are created equal. The reality is that your company doesn't just want to attract and retain all customers – it wants to attract and retain the most profitable customers. Those are the customers that will generate the most revenue, and provide the most ROI for your marketing and customer satisfaction investments. That is the goal of retail analytics.

Retail analytics is the process of thoroughly collecting and analyzing data to find out what it takes to identify, maintain, and attract your most profitable customers. All customers are valuable, but companies are starting to learn that it's not just about focusing on getting more customers – it's about focusing on getting the best customers, so that your company can see the greatest return on investment. If you want to find out how retail analytics can improve your bottom line, contact us today.

How to Use Retail Analytics to Identify Profitable Customers

Retail analytics is an incredibly complex field – one that provides considerable insight into where you should take your business and how to bring your profits to the next level. It plays a role in customer service/satisfaction, marketing, sales, and more. Companies that learn to utilize retail analytics find that they are able to develop incredibly valuable strategies that will help them gain a competitive advantage in the retail marketplace.

The problem is that few companies have the resources and experience on hand to complete this high-end analytics. That's why so many companies outsource to Research Optimus.

Why We are Different

At Research Optimus, we have all of the necessarily tools to perform retail analytics so you can improve your retail performance. From SPSS, R, SAS, MS Excel and more, we're familiar with every type of statistical technique and can help you generate the type of results you’ve been looking for in a way that is easy to understand and actionable.

The Goal of Our Retail Analytics Services

To improve your retail performance, we can provide the following services:

  1. Demand Forecasting Using this form of forecasting we can help you recognize the need for supply based on predictive models.
  2. Price and Promotion Optimization Our retail analytics services ensure that your prices and promotions attract the largest audience while still turning a profit.
  3. Price Rules and Performance Targets Management We will help you develop pricing models to meet performance demands.
  4. Markdowns Optimization We can generate models using your retail data to help you optimize your product markdowns.
  5. Competition Analysis We will investigate and use data from your competitors to determine the most effective way to approach the market with a new product or service.
  6. Market Basket Analysis We offer comprehensive data mining services for group commonalities/affinities within your industry. We can help identify these as well.
  7. Category Management We will help you correctly identify and manage product categories to optimize sales and overall efficiency of your retail setting. We also offer product assortment selection services to fit products into those categories and store clustering with price zone definition for product display optimization.

We use the following tools and methods to ensure the data we gather and analyze is put to the most effective use possible.

  1. Data Preparation: We check all data for accuracy before use.
  2. Pattern Recognition: We analyze data in the retail industry in which you operate to create models that present patterns that can be used in the decision-making process.
  3. Segmentation: We can create groups that match specific product, customer or competitor segments that will help you better understand and use the data we gather.
  4. Customer Analytics: Using key indicators in your industry, we will analyze your customers and present the most effective way to approach them both in the store and through marketing.
  5. Trend Analysis: Retail subsists on trend data so it is important that you have the newest and most accurate trend analysis available for your marketing team.
  6. Customer Intelligence: Using key data points in your company, we gather data about current and past customers that will help you make important decisions.
  7. Data Layout and Quality Checking: We gather, clean and verify data that can then be used in the analysis process.

We offer extremely competitive rates, the utmost security, and results that are guaranteed to provide you with an advantage over your competition. Contact us today to learn more, and find out how we have helped numerous businesses just like yours with their retail analytics needs. Contact Us

Other Business Analytics Services Offered

Pricing & Engagement Options

Flexible hourly pricing methodology for one-time research needs, and dedicated full-time equivalent resource allocation for on-going projects.

Quality Systems

ISO 9001:2008 standard quality assurance and defined quality polices to ensure data collection and presentation accuracy levels are consistent.

Security and Confidentiality

Customer information and project confidentiality secured by Non-disclosure Agreements and project data by workstation security policies.

Note: Research Optimus responds to business enquiries only, and we do not make unsolicited or automated calls. If you receive such calls please submit your complaint to https://www.donotcall.gov/