The business analytics field is designed to help companies gain an edge over their competition. While marketing and product creation are an important part of that, selling your products or services is not the only way to develop an upper hand. One of the most important strategies for recognizing opportunities and improving revenue is with financial analytics.
Financial analytics is the development of a database of financial information for a company so it can be benchmarked against that of the company’s competitors and other segments of the industry. Using the results of these benchmarks, financial decisions can be fine-tuned to maximize profit and revenue within the company.
In the modern online business, the classic model has been flipped on its head and financial analytics is making it possible to act on this change. Whereas before brand capital was the tip of the pyramid and physical and working capital were immensely important, today’s businesses are increasingly online, meaning less physical and working capital and significantly more brand capital - to act on brand and human capital, you need data. That’s what we provide.