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Companies are always looking to gain insight that will allow them to better understand the customer. Often they employ staff with keen insight into customer behavior, and focus their efforts on developing products that they believe meet customer needs.

But the best way to find out what customers need is by going to them directly, which companies do by fielding surveys and analyzing the responses through survey analytics.

Survey Analytics Get into the Mind of the Customer

Survey analytics represent the entire survey research process. Using primarily online tools, companies field surveys by directly sampling from their customers or from potential customers. They then take that information and run it through analyses that allow them to gain insight into customer behavior and customer needs, and use that insight to improve sales.

Organizations all over the world use survey analytics on a regular basis to improve the decision-making processes within their business. Yet many companies don't have the staff or software necessary to run these survey programs, and those that do often employ them without knowledge of survey best practices or survey analysis. That is why so many companies turn to us for their survey analytics needs. For information about how our survey analytical services can help you achieve your specific goals, contact Research Optimus today.

Benefits of Working With Research Optimus

A knowledge of survey best practices and the skills to evaluate survey results are crucial if you want to make sound business decisions based on survey data. Survey analysis is not something that can be picked up on a whim. The more experience you have turning surveys into actionable results, the better it will be for your company.

At Research Optimus, we're experts at crafting, fielding, and analyzing surveys. We know exactly how to handle the entire spectrum of survey analytics and all related needs, and we're happy to provide you with research your company needs to thrive.

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What We Provide with Our Survey Analytics

  • Data Preparation

    We collect and check data within a database to ensure it is accurate and provides the information you need to take action.

  • Pattern Recognition

    We use data to discover patterns within databases and history of your company, effectively providing you a road map for how you have performed to date.

  • Segmentation

    We can group different data points based on commonalities to show you how various aspects of your business break down.

  • Principle Component Analysis

    We will divide uncorrelated data into principle components to make it easier to analyze them in relation to your business operations.

  • Predictive Analytics

    We perform prediction research using historical datasets, allowing us to make strong cases for what we believe will happen for your business in the future.

  • Customer Analytics

    We use survey analytics and other relevant customer research tools to better understand the needs and desires of your existing customers.

  • Survey Best Practices

    We follow industry standard guidelines necessary for collecting accurate data.

  • Customer Intelligence

    We help you learn as much about the customer as you can to gain a competitive edge.

  • Data Layout and Quality Checking

    We will check all data within your database for errors or miscalculations that could negatively affect how it is used.

  • Trend Analysis

    We use this method of pattern recognition for noticing previously unclear trends, allowing us to provide you with up-to-date information that you can act on in your industry.

Contact us today to find out more about our capabilities in survey analytics. Our experts are more than happy to explain to you our affordable survey process, and how we can generate actionable results for your company.



  • Senior Vice President Automotive & Transportation Industry

    We achieved substantial cost and time savings on several difficult projects. The services provided by Research Optimus was prompt attention to our requests and attention to details were excellent

  • Lynn Kowalczyk

    After carefully reviewing the documents you provided, we are suitably impressed with the meticulous details and extracted data which is truly high-quality

  • Leading STM Publisher

    Even though most of our communication was done via email, it was extremely easy to work with Research Optimus. Superbly quick turnaround time which was quicker than needed. They were there when I needed them!


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