Data analysis is a crucial part of any business. But not all data is found in numerical form. That is why many companies decide to employ text analytics – a method of analyzing text based on using tools to recognize both the commonalities and frequency of text-based data.
Research Optimus has extensive experience in providing text analytical services. For information about how we can help you achieve your specific goals, contact us today.
Text-based analytics can best be described as text turned into data. By stripping words of their meaning and utilizing analysis tools, companies can look into large amounts of information, extract relevant information points, recognize patterns, calculate any frequently used words or distributions, group data, and even use data mining techniques to uncover crucial information that may otherwise have been missed.
Text analytics can be used for a variety of purposes, such as competitive research and intelligence, records management, natural language and semantics, ad placement and much more. In short, it can be an immensely powerful tool for businesses in all industries attempting to better understand complex data sets.
At Research Optimus, we pride ourselves on our ability to use text analytics to discover information that can help you gain a competitive advantage or better take care of your records and data. We use SPSS, SPSS Text mining, Speech Mining , SAS, R, & MS Excel to help ensure that your organization has correctly identified any key information that may be relevant. We are more than happy to provide our text analytics services to any industry or field.
We have expertise in pattern recognition, trend analysis, sentiment analysis, understanding the voice-of-the-customer, affinity analysis, decision trees, and understanding the willingness-to-pay from the customer. We are positive that we can correctly analyze any and all data and supply you with the information that your company needs to succeed.
Contact us today to learn more about how our text analytical services can contribute to your business’ success. We're happy to explain to you the value of text analytics and how we can help your company improve its ability to process information as data. Contact Us
Flexible hourly pricing methodology for one-time research needs, and dedicated full-time equivalent resource allocation for on-going projects.
ISO 9001:2008 standard quality assurance and defined quality polices to ensure data collection and presentation accuracy levels are consistent.
Customer information and project confidentiality secured by Non-disclosure Agreements and project data by workstation security policies.
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