Is Algorithm the New Mantra of the Information Age?
January 21, 2015

Is Algorithm the New Mantra of the Information Age?

Algorithms are one of the most important pieces of the puzzle in an increasingly "Big Data" world. No matter whether you are using Google, YouTube, Facebook, Twitter, LinkedIn, Amazon or another destination on the World Wide Web, an invisible algorithm — mathematical computer instructions that control processes and outcomes — will help guide you to choices and answers along the way. How Do Algorithms Influence Our Lives? When you go to a library, how do you find the information yo

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Data vs. Information with Practical Examples
January 14, 2015

Data vs. Information with Practical Examples

With information systems playing a bigger role in most businesses, it is worthwhile to take a step back and consider the differences between information and data. Data and Information Are Different While they are related, information and data do not mean the same thing. We will explore these differences below with a few example

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Predictive Analytics Strategy for Intelligent Planning and Analysis
January 7, 2015

Predictive Analytics Strategy for Intelligent Planning and Analysis

When your company is faced with questions like the following, how do you get the right answers? What are the buying habits of your customers? Is your business making the best use of marketing resources? Who are your most promising potential customers? For difficult questions like these, predictive business analytics can help replace guesswork with data-based decision making — companies like PepsiCo, Procter & Gamble and Amazon are already demo

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