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May 23, 2013

Market Research Trends 2013

Traditional market research is out of date, costly and often ineffective. Fortunately, the market research trends that are occurring in 2013 are good for both customers and marketers. It’s a win-win situation where the company gets what it wants (honest cust

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Market Research Analyst Banner
May 16, 2013

How to Become a Market Research Analyst (USA)

Education/Degree Market research analysts will typically have a Bachelor Degree, but some will also have a Masters. Since market research analysts need strong math and analytical skills it can be advantageous if the bachelor’s degree is in business, accounting, or financ

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Qualitative vs. Quantitative Research Banner
May 9, 2013

Qualitative vs. Quantitative Research

Which is better: qualitative or quantitative research? Both methodologies are equally important for researchers and they each serve a distinct purpose. What is the Difference between Qualitative and Quantitative Research? Qua

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