Desk-Based Research for HR Competitiveness
December 17, 2014

Desk-Based Research for HR Competitiveness

During the last 20 years, the role of the corporate HR department has changed dramatically. HR Competitiveness HR is now at the forefront of creating competitive advantages for companies. To accomplish this new mission, many organizations have discovered the benefits of outsourcing transactional HR functions so the internal HR team can focus on business strategy. HR Challenges Today Managing human capital within any organization is a key to success — but there are HR chal

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What Is Social Media Analytics for Businesses?
December 10, 2014

What Is Social Media Analytics for Businesses?

If your business is not actively using social media analytics, an appropriate starting point is to review a few basics. A Working Definition of Social Media Analytics Social media analytics — SMA — is the use of data management technology to study and use social media "conversations" in business decision-making about products, services and brands. A unique SMA focus is evaluating opinions and sentiment as opposed to traditional factual data used by businesses. What Can Social

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How Social Media to Secure Customer Relationships
December 4, 2014

How Social Media can Secure Customer Relationships

Social media is becoming a cornerstone of marketing for many businesses. Services like Twitter, Facebook, and LinkedIn all are used to engage customers and even provide a higher degree of service. While it is a critical point of engagement for most businesses, an organization is too often believed social media is not important in their business. However, customers are increasingly expecting a social media presence and the lack of one can hurt the

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