How Credit Research Helps Ensure Cash Flow
August 14, 2014

How Credit Research Helps Ensure Cash Flow

Small and medium businesses often struggle to maintain cash flow. Whether you’re in the midst of a sales slump, or your working capital is tied up in new equipment, a new business location or something else, lack of cash flow can kill even a profitable business. You need funds to keep the lights on, to pay your employees, and for a thousand other things. If you don’t have access to liquid funds, staying afloat can be enormously difficult. This is where most business turn to credit, but not a

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4 Ways Business Market Research Enhances Success
August 7, 2014

4 Ways Business Market Research Enhances Success

Crucial business decisions must be made based on hard evidence and accurate information. An inaccurate decision can spell disaster even for a company that’s popular and profitable. Too many poor decisions can mean serious financial difficulty, and even total failure. How do you ensure that you have the information necessary to make those important decisions? The answer is business market research. By conducting thorough, accurate research into your market, you’re able to make informed, sound

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4 Key Advantages of Brand Research
July 31, 2014

4 Key Advantages of Brand Research

Your brand is so much more than your logo and products. Your brand touches on virtually every aspect of your business, from how you compare to competitors to how you stack up in your customers’ minds. Accurate brand research can give you access to invaluable information about your company, allowing you to make better decisions, form stronger relationships with customers, and see better success now and down the road. There are numerous advantages to brand research, but four stand out as “must

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