Growing Momentum of ‘R’ in Data Analysis
Why R Data Analysis Widely Popular? R is an open-source programming language created by Roass Ihaka and Robert Gentleman in1995. As such, it is free for anyo
Category Archive Market Research'
How to Create a Perfect Online Research Survey
Online surveys, though useful, often have a reputation for being dry and uninspiring. There are many surveys out there prepared clumsily, hurriedly, and without sufficient consideration. It’s a trend that has threatened to
Success is Hard Won: Establish Your New Business Using Market Research
It’s never been easier to start a business. However, staying in business is a much more complicated matter. The ease of starting a business creates a much broader level of competition. During your market research you
Competitor Analysis for E-Commerce Startups
What Is Competitor Analysis? Competitor analysis enables businesses to identify their competitors and assess their strategies to compare strengths and weaknesses against their own products, servic
Market Research for Product Development and Launch
The market is oversaturated with consumer products, yet the pursuit of developing and releasing new product innovations remains a widespread business objective for both startups and established companies. Businesses need to develop products that can
Advanced Marketing Insights to Visualize Customer Journey Maps
How is a customer interacting with your brand during every online or offline visit? Where do their frustrations lie, and at what points are they impeded when trying to make a purchase? These questions are answered with customer journey mapping, a st
New Gamification and Device Agnostic Surveys to Know Customers’ Pulse
According to the White House Office of Consumer Affairs, “on average, loyal customers are worth up to ten times as much as their first purcha
How Risk Analysis can be Essential in Capital Budgeting
Identifying and preparing for potentially disadvantageous events that could affect core projects or business initiatives is imperative. Risk analysis provides actionable information regarding certain long-term investments and knowledge that companies
How Quarterly Competitor Analysis Can Keep You One Step Ahead
Being aware of your position within your respective market can be an invaluable asset for any business. A professional competitor analysis is the means by which organizations can gather information a
CMOs to Avoid Common Mistakes with BI Dashboards
The daily use of business intelligence (BI) dashboards and balanced scorecards by companies of all sizes continues to grow. These practical and cost-effective strategic tools have produced tangible benefits for retail and service businesses, manufact
