Category Archive Market Research'

7 Costly Mistakes that Can be Avoided by Brand Research 12 Oct 2020

7 Costly Mistakes that Can be Avoided by Brand Research

Branding strategies can make or break an organization. There’s a lot that goes into developing a successful brand, and the best companies around the world put substantial time and effort into brand development and image. Cr

Market Forecast System for Strategic Business Moves 19 Aug 2020

Market Forecast System for Strategic Business Moves

Businesses across all industries have to create strategies that improve investments, resource allocation, make daily stock market forecasts, and support marketing decisions. By anticipating and understanding current trends an

08 Jun 2020 Media Market Research to Help Businesses Deal with the Global Impact of Pandemic 08 Jun 2020

Media Market Research to Help Businesses Deal with the Global Impact of Pandemic

The global impacts of the COVID-19 pandemic have been staggering. Businesses are changing the scope of their operations or facing the inevitability of shutting down completely amidst these uncertain times.

The Role of Human Interpretation in Data Analysis 21 May 2020

The Role of Human Interpretation in Data Analysis

In the era of digitization, 2.5 quintillion bytes of data are generated and collected every single day. Alone, this data is useless; but with analysis, it becomes the key with which businesses unlock a treasure trove of infor

11 May 2020

Why Big Data and Market Research Are a Perfect Match

Big data has become one of the most significant drivers of change and innovation for sales and marketing initiatives, given the terabytes of available customer data that can be used to connect patterns to evolving consumer be

The Growing Momentum of ‘R’ in Data Analysis 24 Sep 2019

Growing Momentum of ‘R’ in Data Analysis

Why R Data Analysis Widely Popular? R is an open-source programming language created by Roass Ihaka and Robert Gentleman in1995. As such, it is free for anyo

How to Create a Perfect Online Research Survey 11 Apr 2019

How to Create a Perfect Online Research Survey

Online surveys, though useful, often have a reputation for being dry and uninspiring. There are many surveys out there prepared clumsily, hurriedly, and without sufficient consideration. It’s a trend that has threatened to

Success is Hard Won: Establish Your New Business Using Market Research 15 Mar 2019

Success is Hard Won: Establish Your New Business Using Market Research

It’s never been easier to start a business. However, staying in business is a much more complicated matter. The ease of starting a business creates a much broader level of competition.  During your market research you

Competitor Analysis for E-Commerce Startups 16 Oct 2018

Competitor Analysis for E-Commerce Startups

What Is Competitor Analysis? Competitor analysis enables businesses to identify their competitors and assess their strategies to compare strengths and weaknesses against their own products, servic

Market Research for Product Development and Launch 06 Sep 2018

Market Research for Product Development and Launch

The market is oversaturated with consumer products, yet the pursuit of developing and releasing new product innovations remains a widespread business objective for both startups and established companies. Businesses need to develop products that can