Category Archive Market Research'

The Role of Human Interpretation in Data Analysis 21 May 2020

The Role of Human Interpretation in Data Analysis

In the era of digitization, 2.5 quintillion bytes of data are generated and collected every single day. Alone, this data is useless; but with analysis, it becomes the key with which businesses unlock a treasure trove of infor

11 May 2020

Why Big Data and Market Research Are a Perfect Match

Big data has become one of the most significant drivers of change and innovation for sales and marketing initiatives, given the terabytes of available customer data that can be used to connect patterns to evolving consumer be

The Growing Momentum of ‘R’ in Data Analysis 24 Sep 2019

Growing Momentum of ‘R’ in Data Analysis

Why R Data Analysis Widely Popular? R is an open-source programming language created by Roass Ihaka and Robert Gentleman in1995. As such, it is free for anyo

How to Create a Perfect Online Research Survey 11 Apr 2019

How to Create a Perfect Online Research Survey

Online surveys, though useful, often have a reputation for being dry and uninspiring. There are many surveys out there prepared clumsily, hurriedly, and without sufficient consideration. It’s a trend that has threatened to

Success is Hard Won: Establish Your New Business Using Market Research 15 Mar 2019

Success is Hard Won: Establish Your New Business Using Market Research

It’s never been easier to start a business. However, staying in business is a much more complicated matter. The ease of starting a business creates a much broader level of competition.  During your market research you

Competitor Analysis for E-Commerce Startups 16 Oct 2018

Competitor Analysis for E-Commerce Startups

What Is Competitor Analysis? Competitor analysis enables businesses to identify their competitors and assess their strategies to compare strengths and weaknesses against their own products, servic

Market Research for Product Development and Launch 06 Sep 2018

Market Research for Product Development and Launch

The market is oversaturated with consumer products, yet the pursuit of developing and releasing new product innovations remains a widespread business objective for both startups and established companies. Businesses need to develop products that can

Advanced Marketing Insights to Visualize Customer Journey Maps 13 Feb 2018

Advanced Marketing Insights to Visualize Customer Journey Maps

How is a customer interacting with your brand during every online or offline visit? Where do their frustrations lie, and at what points are they impeded when trying to make a purchase? These questions are answered with customer journey mapping, a st

New Gamification and Device Agnostic Surveys to Know Customers’ Pulse 29 Aug 2017

New Gamification and Device Agnostic Surveys to Know Customers’ Pulse

According to the White House Office of Consumer Affairs, “on average, loyal customers are worth up to ten times as much as their first purcha

How Risk Analysis can be Essential in Capital Budgeting 07 Mar 2017

How Risk Analysis can be Essential in Capital Budgeting

Identifying and preparing for potentially disadvantageous events that could affect core projects or business initiatives is imperative. Risk analysis provides actionable information regarding certain long-term investments and knowledge that companies