Restaurant market research is a crucial part of success in the industry. COVID-19 completely changed the landscape for commercial businesses. Strategies that worked in the past are no longer effective. Restaurants and food se
Policy and regulatory research are important steps if you’re looking to enter a new market. Entering new markets opens the door to exciting opportunities such as m
Risk Management strategies are designed to help organizations deal with a wide range of risks. In the past, this range mainly consisted of financial, compliance, or operational risks.
Data science is predicted to grow over the next decade. Over 90% of the data in the world was generated in just two years, and it’s difficult to realize the amount of data that will be generated in the next decade. The rise
Market researchers have the challenging assignment of looking ahead while also paying attention to the present and the past. To get a sense of how the Internet could look in 20 years, think about the immense magnitude of chan
With the worldwide adoption of data capturing and data analysis, everyone is running to catch up with technology. Though we know there is real value in having access to data, we are sti
What is Desk Research? The phrase “desk research” is almost deceptively simple. Almost. However, what that phrase doesn’t tell you is
Competitive intelligence can be most simply described as gathering and analyzing data about your competitors and their consumers, target audiences, and other forces that could influence your marketing. How this data is gather
Social media is one of the most trusted and popular sources for consumer-generated product reviews and brand ratings. According to a study by NM Incite, 60% of consumers discover products through social media platforms. It's
The market is oversaturated with consumer products, yet the pursuit of developing and releasing new product innovations remains a widespread business objective for both startups and established companies. Businesses need to develop products that can
