Social media monitoring is an essential element of a successful marketing strategy. People turn to networks like Facebook and Twitter to share their favorite brands, so companies must develop successful strategies for tapping
We are all aware that Knowledge is Power and knowing (and not knowing) your customer and competition could spell disaster for any business. This is more so in today’s fast-paced world of
The explosive use of social media platforms and the significant role they are playing in catapulting people, products, and companies into the limelight has necessitated the need to observe and study social media activities ke
Restaurant market research is a crucial part of success in the industry. COVID-19 completely changed the landscape for commercial businesses. Strategies that worked in the past are no longer effective. Restaurants and food se
Policy and regulatory research are important steps if you’re looking to enter a new market. Entering new markets opens the door to exciting opportunities such as m
Risk Management strategies are designed to help organizations deal with a wide range of risks. In the past, this range mainly consisted of financial, compliance, or operational risks.
Data science is predicted to grow over the next decade. Over 90% of the data in the world was generated in just two years, and it’s difficult to realize the amount of data that will be generated in the next decade. The rise
Market researchers have the challenging assignment of looking ahead while also paying attention to the present and the past. To get a sense of how the Internet could look in 20 years, think about the immense magnitude of chan
With the worldwide adoption of data capturing and data analysis, everyone is running to catch up with technology. Though we know there is real value in having access to data, we are sti
What is Desk Research? The phrase “desk research” is almost deceptively simple. Almost. However, what that phrase doesn’t tell you is
