Category Archive Research – General'

10 Feb 2023

Five Key Insights from Restaurant Market Research That Are Real Eye-Openers

Restaurant market research is a crucial part of success in the industry. COVID-19 completely changed the landscape for commercial businesses. Strategies that worked in the past are no longer effective. Restaurants and food se

26 Dec 2022

Why Companies Should Undertake Policy and Regulatory Research Before Entering New Markets 

Policy and regulatory research are important steps if you’re looking to enter a new market.  Entering new markets opens the door to exciting opportunities such as m

10 Aug 2022

ESG Risk Management: Key Aspects You Need To Know

Risk Management strategies are designed to help organizations deal with a wide range of risks. In the past, this range mainly consisted of financial, compliance, or operational risks. 

How to Become a Data Scientist 05 Dec 2019

How to Become a Data Scientist?

Data science is predicted to grow over the next decade. Over 90% of the data in the world was generated in just two years, and it’s difficult to realize the amount of data that will be generated in the next decade. The rise

Why Market Researchers Cannot Ignore the Internet of Things 13 Nov 2019

Why Market Researchers Cannot Ignore the Internet of Things

Market researchers have the challenging assignment of looking ahead while also paying attention to the present and the past. To get a sense of how the Internet could look in 20 years, think about the immense magnitude of chan

4 Big Data Implementation Dos and Don'ts 18 Oct 2019

4 Big Data Implementation Dos and Don’ts

With the worldwide adoption of data capturing and data analysis, everyone is running to catch up with technology. Though we know there is real value in having access to data, we are sti

The Role of Desk Research in a Project 24 Sep 2019

Desk Research Provides Necessary Background for a Project

What is Desk Research? The phrase “desk research” is almost deceptively simple. Almost. However, what that phrase doesn’t tell you is

Competitive Intelligence to Remain Profitable In Economic Crisis 05 Apr 2019

How Important Is Competitive Intelligence for Marketing?

Competitive intelligence can be most simply described as gathering and analyzing data about your competitors and their consumers, target audiences, and other forces that could influence your marketing. How this data is gather

Social Media: Your Tool for Effective Brand Marketing 19 Feb 2019

Social Media: Your Tool for Effective Brand Marketing

Social media is one of the most trusted and popular sources for consumer-generated product reviews and brand ratings. According to a study by NM Incite, 60% of consumers discover products through social media platforms. It's

Market Research for Product Development and Launch 06 Sep 2018

Market Research for Product Development and Launch

The market is oversaturated with consumer products, yet the pursuit of developing and releasing new product innovations remains a widespread business objective for both startups and established companies. Businesses need to develop products that can