Category Archive Research – General'

Investment Research 07 Dec 2023

An Investor’s Manual to Perform Investment Research Before Pledging Capital

In the financial world, "risk" is synonymous with uncertainty. To mitigate this uncertainty, it is crucial to undertake thorough investment research before making any financial commitments. It provides a comprehensive underst

Social Media Monitoring 29 May 2023

Human vs. AI: Battling the Complexities of Social Media Monitoring

Social media monitoring is an essential element of a successful marketing strategy. People turn to networks like Facebook and Twitter to share their favorite brands, so companies must develop successful strategies for tapping

Outsourcing Social Media Monitoring  29 May 2023

Real-Time Social Media Monitoring: Staying Ahead of Online Conversations

We are all aware that Knowledge is Power and knowing (and not knowing) your customer and competition could spell disaster for any business. This is more so in today’s fast-paced world of

28 Apr 2023

Navigating through the Complexities of Social Media Monitoring

The explosive use of social media platforms and the significant role they are playing in catapulting people, products, and companies into the limelight has necessitated the need to observe and study social media activities ke

10 Feb 2023

Five Key Insights from Restaurant Market Research That Are Real Eye-Openers

Restaurant market research is a crucial part of success in the industry. COVID-19 completely changed the landscape for commercial businesses. Strategies that worked in the past are no longer effective. Restaurants and food se

26 Dec 2022

Why Companies Should Undertake Policy and Regulatory Research Before Entering New Markets 

Policy and regulatory research are important steps if you’re looking to enter a new market.  Entering new markets opens the door to exciting opportunities such as m

10 Aug 2022

ESG Risk Management: Key Aspects You Need To Know

Risk Management strategies are designed to help organizations deal with a wide range of risks. In the past, this range mainly consisted of financial, compliance, or operational risks. 

How to Become a Data Scientist 05 Dec 2019

How to Become a Data Scientist?

Data science is predicted to grow over the next decade. Over 90% of the data in the world was generated in just two years, and it’s difficult to realize the amount of data that will be generated in the next decade. The rise

Why Market Researchers Cannot Ignore the Internet of Things 13 Nov 2019

Why Market Researchers Cannot Ignore the Internet of Things

Market researchers have the challenging assignment of looking ahead while also paying attention to the present and the past. To get a sense of how the Internet could look in 20 years, think about the immense magnitude of chan

4 Big Data Implementation Dos and Don'ts 18 Oct 2019

4 Big Data Implementation Dos and Don’ts

With the worldwide adoption of data capturing and data analysis, everyone is running to catch up with technology. Though we know there is real value in having access to data, we are sti