Category Archive Pharma Research'

HoReCa: Loyalty Research on a Plate 03 Jan 2013

HoReCa: Loyalty Research on a Plate

Why Loyalty Research? Imagine this. You are on a vacation to Mauritius for the first time. The moment you arrive, you are greeted with your favorite drink at the reception. The room you have been allotted is sea facing and is fitted with a m

Importance Of Personalized Medicine in Pharmaceutical Industry 14 Dec 2012

Is Personalized medicine the future of the pharmaceutical industry?

When you or I talk about medicines, we think about the conventional medical approach. But why does it happen that when we administer the same medication to two different patients, the response is not identical? Patients recover at different rates an