There are many ways to analyze the position of your company in a competitive field. You can analyze the existing competitors in that field and determine how you match up against them in key areas. You can analyze those companies based on their strengths and weaknesses and create a threat report that shows exactly what you need to be concerned about, both offensively and defensively, or you can profile that company and learn everything about them.
Research Optimus offers profiling services that allow you to get a much better idea of who you are up against in your field. Whether you are interested in learning more about the exact finances of your biggest competitors or want to learn how your competitors are positioning themselves against you in a specific niche, we can provide in-depth descriptions and analyses of these data points and help you make the kinds of informed decisions that prove to be the difference between success and failure in your field. For more information about how our competitor profiling services can help you achieve your business goals, contact Research Optimus today.
Unlike competitor analysis which provides an high-level look at the nature of your competitors and what you need to be concerned about in relation to their specific strengths and weaknesses, competitor profiling showcases important data points about your competitors -- more objective overviews that allow you to extrapolate your own opinions beyond the data.
In our company profiles we provide data such as the company’s detailed corporate and financial background, their recent finances, their products and services, markets, facilities and personnel, as well as any visibly discernible strategies and tactics currently being used.
Competitor profiling allows you to see a high-level overview of exactly what your competitors are doing and how you can respond in kind or redirect your business strategies.
To extrapolate this data and ensure you have the most accurate models possible with which to make your decisions we use the following tools and metrics:
We can identify and define various benchmarks which are key value drivers in your industry, measure your competitors and provide a visual representation of your performance against those
We identify key strengths, weaknesses, opportunities and threats in your field as they relate to your competitors and provide detailed outlines of how best to respond to them.
Through PESTEL we will identify important factors related to political, economic, social, and technological standing in the market of your competitors, along with legal and environmental
If you are launching a new product or service in your market, we help you identify what barriers to entry exist and how your competitors already handled these barriers, and how you set the barriers for your competitors to make their entry challenging.
We will gather key data about your competitors related to their products, marketing strategies, USPs and more.
We can tell you who is running the competition, what strengths they have and what weaknesses have they displayed in the past.
Using the data gathered in the competitor profile, we identify places where you can position yourself effectively against their products and services.
If you are interested in learning more about how competitor profiling can give you a stark advantage in your field, Talk to our ‘analyst on hire’ today and ask to talk with one of our KPO research specialists. Contact Us
Flexible hourly pricing methodology for one-time research needs, and dedicated full-time equivalent resource allocation for on-going projects.
ISO 9001:2008 standard quality assurance and defined quality polices to ensure data collection and presentation accuracy levels are consistent.
Customer information and project confidentiality secured by Non-disclosure Agreements and project data by workstation security policies.
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