Mining and Profiling of High-Profile Consumer Data
for Californian Charter Flight Giant

Data Mining Requirement to Gather
High-profile Client Information

A team of experienced market research analysts was required for a Data Mining and Research project to which the client would target and personalize campaigns for potential customers. The required research would also include a segmented categorization of the relevant customers so that the client could tailor an appropriate approach for each one.

The client heard of Research Optimus (ROP) and their reputation as experts in providing targeted market research from a trusted partner, and after conducting their online inquiry, decided to contract ROP’s services because of the following:

• Ability to provide skilled analysts with experience with customer analysis in all relevant areas.
• Ability to use highly specialized market research and profiling techniques to look at the behavioral aspects of prospective customers.
• Previous exposure to the international travel industry to ensure that research and analysis were both pertinent and on target.
• Ability to provide objective, unbiased analysis so that the client could make informed decisions without the inherent partiality from an internal team.

Challenges Regarding Information
Availability and Clarity

ROP came across some core challenges during this customer facing Data Mining and Research project in the travel sector:

• The accessibility and availability of a few of the data points were minimal and required aggressive methodologies to locate all the required information, which took additional time.
• The geographic focus of the project, which was largely based in California, required access to specific data sources that presented some challenges.

How Research Optimus
Approached to This Project

To complete all project parameters and overcome the presented challenges, ROP designed a customized solution:

• The client required some sample work to be completed by ROP before approving this project to move forward, which was immediately approved upon delivery.
• The client delivered initial input to ROP, and a dedicated team of two market research analysts was assembled.
• The ROP team began to compile data, which focused on customer contacts in California. This information was compiled into a list of 1000 unique contacts based on the following criteria:
  1. A geographic focus on California cities of Los Angeles, Santa Barbara, San Francisco, Palo Alto, San Mateo, Redwood City, San Carlos.
  2. A dossier targeting C-Level executives in the software and tech industries, and the financial services and private equity domains.
  3. Focus on customers with an income level exceeding $200K.
  4. Customers with a company size no larger than 5,000.
  5. Organization of each customer’s business address, demographic, and contact information including phone numbers and emails.
• A report was prepared after the statistical analysis was conducted that featured parameters such as lifestyle, risk profiles, forecasting, and other crucial insights.
• The client received the report on time, and after review and approval, the assignment was successfully finished.

High-Value Data Mining Project Delivered
with Comprehensive Research

Research Optimus accurately completed this customer-focused Data Mining and Research assignment, and the following outcomes occurred:

• The client was pleased with the results and the extra efforts shown by ROP to produce a thoughtfully drafted profile and report on all relevant customers.

• Using the results provided by ROP, the client was able to execute an effective sales and marketing strategy for their prospective customers.

• ROP gained another satisfied client and was able to add more experience to the travel domain to our collective professional experience.

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