Media Monitoring Services
from ROP

Research Optimus (ROP) is a white-label media monitoring service provider that helps research agencies and businesses understand how they’re presented in the media, enabling them to better manage their brand and image.

ROP has a professional media monitoring team based in Bangalore, India, to carry out extensive audits across a variety of media outlets, including online, print, radio, television, and other broadcast media sources.

Many MNCs, SMEs, startups, and Fortune 5000 companies have leveraged ROP’s comprehensive and affordable media monitoring and analysis services for the development of intelligent business solutions and strategies.

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Brand Research and Media Monitoring
Services from Research Optimus

Our convenient media monitoring service range is tailored to suit different business verticals
and their varied needs.

  • Print News Monitoring

    ROP accesses an extensive body of global, national, regional, and local print content, which are automatically scanned for customized mentions of your company, products, and brand.

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  • Media Sentiment Analysis

    ROP conducts a thorough analysis of public sentiment regarding your brand, image, products, and services to evaluate the level of mentions and coverage.

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  • Online Media Monitoring

    ROP identifies and analyzes online content and monitors topics that contain mention of your brand, services, or product across online media sources, publications, forums, and news networks.

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  • Broadcast TV and Radio Monitoring

    ROP accesses broadcast of video and radio content, analyzing references of your company, product, or services based on your unique needs to deliver customized insights for your business.

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  • Competitor Media Analysis

    ROP analyzes how your competitors are featured and perceived in various media sources, comparatively analyzing their coverage against your business’s.

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Benefits of Using ROP’s
Digital Media Monitoring Services

Businesses can expect ROP’s media monitoring and brand research services to provide them with numerous advantages, including the following:

Facilitate reputation management with closely monitored news, and comprehensive reports surrounding your brand, services, and products.

ROP’s rapid analysis of media sources enables businesses to avert consequences from any negative news and take swift action before it can impact your business.

Receive in-depth, easy-to-understand reports that will assist your company in developing PR and communication tactics to obtain the desired media coverage for your brand.

Gain a better understanding of your competitor’s activities that will help your company in enhancing or redesigning your media strategies.

Obtain trusted insights about customer response to your business’s advertisements and media coverage, which can be applied to the development of successful responses.

Receive accurate reports about the general tone of media coverage revolving around your business and brand, enabling your organization to create personalized communication in response to news coverage.

Accelerate performance and operational efficiency within your business based on ROP’s insightful interpretation of media coverage.

Obtain competitive media intelligence that can drive operational efficiency and internal performance within your business.

Receive richly formatted, customized reports to help your company better visualize and understand your media coverage and turn the insights into actionable intelligence.

Get the insights you need to adjust strategies, understand how people are responding to your decisions, and target marketing to improve your image in the public eye.

Insightful Media Monitoring
from the Experts at Research Optimus

For accurate and thorough research and analysis of all relevant media
coverage, businesses can depend on swift, customized media monitoring
services from Research Optimus.

To receive a personalized evaluation of media data and learn more about how our cost-effective
solutions can help with brand development, contact us today.

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