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Media Monitoring Services

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Research Optimus (ROP) provides media monitoring services to help businesses in brand development. With our in-depth brand research and monitoring, companies can have a clear understanding of how they’re presented in the media, enabling them to better manage their brand and image. ROP has a professional media monitoring team to carry out extensive audits across a variety of media outlets, including online, print, radio, television, and other broadcast media sources. With the support of our trusted insights, organizations can evaluate the impact of their marketing outreach and effectively measure the performance of their brand, image, services, and products.

Organizations can leverage ROP’s comprehensive and affordable media monitoring and analysis services for the development of intelligent business solutions and strategies.

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Brand Research and Media Monitoring Services from Research Optimus

Our convenient media monitoring service range is tailored to suit different business verticals and their varied needs. Our services are supported by advanced technologies that track media coverage in real-time, for accelerated and focused research-based analysis:

Print News Monitoring

ROP accesses an extensive body of print content that includes global, national, regional, and local newspapers, consumer magazines, business journals, and newsletters, which are automatically scanned for customized mentions of your company, products, and brand.

Online Media Monitoring

ROP identifies and analyzes online content and monitors topics that contain mention of your brand, services, or product across online media sources, publications, forums, and news networks.

Broadcast TV and Radio Monitoring

ROP accesses broadcast of video and radio content, analyzing references of your company, product, or services based on your unique needs to deliver customized insights for your business.

Competitor Media Analysis

ROP analyzes how your competitors are featured and perceived in various media sources, comparatively analyzing their coverage against your business’s. This includes positive and negative mentions of their brand, products, and services to produce actionable data and reports for your company in easy to read formats.

Media Sentiment Analysis

ROP conducts a thorough analysis of public sentiment regarding your brand, image, products, and services to evaluate the positive, negative, and neutral level of mentions and coverage.

Benefits of Using ROP’s Digital Media Monitoring Services

Businesses can expect ROP’s media monitoring and brand research services to provide them with numerous advantages, including the following:

  • Facilitate reputation management with closely monitored news, and comprehensive reports surrounding your brand, services, and products.

  • ROP’s rapid analysis of media sources enables businesses to avert consequences from any negative news and take swift action before it can unfavorably impact your business.

  • Receive in-depth, easy to understand reports that will assist your company in developing PR and communication tactics to obtain the desired media coverage for your brand.

  • Gain a better understanding of your competitor’s activities that will help your company in enhancing or redesigning your media strategies.

  • Obtain trusted insights about customer response to your business’s advertisements and media coverage, which can be applied to the development of successful responses.

  • Receive accurate reports about the general tone of media coverage revolving around your business and brand, enabling your organization to create personalized communication in response to news coverage.

  • Accelerate performance and operational efficiency within your business based on ROP’s insightful interpretation of media coverage.

  • Obtain competitive media intelligence that can drive operational efficiency and internal performance within your business.

  • Receive richly formatted, customized reports to help your company better visualize and understand your media coverage and turn the insights into actionable intelligence.

  • Get the insights you need to adjust strategies, understand how people are responding to your decisions, and target marketing to improve your image in the public eye.

Insightful Media Monitoring from the Experts at Research Optimus

For accurate and thorough research and analysis of all relevant media coverage, businesses can depend on swift, customized media monitoring services from Research Optimus. Delivering a wide range of specialized services such as market research, brand research, social media monitoring, and customer analysis, etc. our experienced analysts are adept at delivering critical and competitive insights on all types of industries.

To receive a personalized evaluation of media data and learn more about how our cost-effective solutions can help with brand development, contact us today.

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Testimonials

  • Senior Vice President Automotive & Transportation Industry

    We achieved substantial cost and time savings on several difficult projects. The services provided by Research Optimus was prompt attention to our requests and attention to details were excellent

  • Lynn Kowalczyk

    After carefully reviewing the documents you provided, we are suitably impressed with the meticulous details and extracted data which is truly high-quality

  • Leading STM Publisher

    Even though most of our communication was done via email, it was extremely easy to work with Research Optimus. Superbly quick turnaround time which was quicker than needed. They were there when I needed them!

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