Competitive Business Analysis

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When preparing to enter a new market with a product or service, you want to know exactly what you are up against. What alternatives do your prospective customers have, how do your competitors sell their products and what will they do to compete with you when necessary? These are all questions that can be answered through competitive business analysis.

Our expert analysts at Research Optimus provide in–depth competitive business analysis services so that you never enter a market blindly. With our extensive research, you will know exactly how to take on your new competitors with key data on their strengths and weaknesses and potential offensive and defensive strategies. Contact us today to learn more about what we can do for you.

The Inherent Value of Competitive Business Analysis

One of the reasons this form of research is so important to your business is that it provides a direct insight into the way your competitors are already presenting their products in a crowded marketplace. Nothing is more effective than looking at a field of prospects and seeing what your competitors are doing to reach them.

More importantly, this form of analysis will show you exactly how those competitors will respond to your entry into the market. What are their offensive strengths, their defensives weaknesses and how have they responded to competition in the past? Information that would otherwise take hundreds of hours to compile can be yours quickly when you hire us to handle your competitive business analysis.

How We Analyze Your Competitors

Competitive business analysis is done to identify both offensive and defensive opportunities within your industry so you can develop a sound strategy and take advantage of possible opportunities, while dealing with threats in any-sized market space. We help you do this with the following:

  • Forward and Backward Integration

    We analyze how competitor firms control their inputs, supplies, and distribution.

  • Competitive Edge

    We present a detailed report of your competition's advantages so you can address your own weaknesses.

  • Economies of Scale

    How does your competition handle the process of scaling output to match their particular needs in the market and what can you learn from their methods?

  • Strength of the Competitor

    The specific strength, as defined by important KPIs, in your industry.

  • Strength of the Supplier

    Their supplier strength, what you can take from that and how yours compare (or whether you can use those same suppliers).

  • Strength of Buyer/Consumer

    The market itself should be measured in terms of relative strength and its ability to support further competition.

  • Competitor Profiling

    We will profile your competition according to factors like finances, services offered, products, customers and more.

  • Competitor Intelligence

    We will dig deeper to create a competitor profile that includes marketing strategies, USPs, and financial outlook.

  • SWOT Analysis

    SWOT analysis is the cornerstone of business analytics because it examines the relative strengths, weaknesses, opportunities and threats of your

  • PESTEL Analysis

    How do your competitors stand out in the market in terms of political, economic, social, technological, environmental and legal factors?

  • Positioning

    How is your competitor positioned against you in the industry and how can you improve your positioning using the data gathered above?

  • Competitive Advantage

    What specific advantages do you have over your competitors and, more importantly, how do you create new competitive advantages?

  • Price Skimming

    We will help you determine where to set initial price points and how to start cutting down prices without under or overvaluing your services or products.

  • Benchmarking

    We will identify key benchmarks in your industry according to competitor performance and show you measurements of your performance by comparison.

Contact us today to learn more about how competitive business analysis can benefit your company both today and in the future.

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