Perceptual Mapping Services from ROP
Recognized as a leading white-label provider of Perceptual Mapping services, Research Optimus (ROP) has empowered several MNCs, SMEs, startups, Fortune 5,000 companies, and research agencies with sufficient and appropriate data to understand customer perceptions.
Our analysts in Bangalore, India, identify the population and help you better understand customer behaviors, respond more quickly to market trends, and track competitor performance.
ROP offers affordable perceptual mapping services that help our customers across North America, Europe, and Australia save more by offshoring their research projects to us. To discover how we make this possible, contact us today.
ROP’s Range of Perceptual Mapping
Services
ROP helps in carrying out perceptual map marketing based on accurately curated data.
Our key services are as below:
- Multidimensional Perceptual Mapping
ROP creates perceptual mapping models with multiple dimensions to target variables that are required for more complex research.
- Factor Analysis
ROP applies an advanced data reduction technique to explore the market and consumer concepts.
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- Correspondence Analysis
ROP uses relevant categorical data to support branding research by targeting two categorical variables and analyzing the relationship between the brand and its association with different product attributes.
- Principal Component Analysis
ROP uses this variable-reduction method to pinpoint robust data patterns and identify the underlying aspects of consumer behavior.
Benefits of ROP’s Perceptual
Mapping Services
Asset marketers who need effective perceptual map analysis to confidently interpret the viability of new product launches and can get the information they require to augment their market position:
Differentiate your Brand
Better distinguish your brand based on accurate measurements of customer perceptions by precisely connecting market statistics to brand performance and strategy efficacy.
Monitor your Position Against Competitors
Monitor competitor position concerning your brand based on actual competition instead of perceived competition and understand what differences your target customers perceive between the two.
Industry-Specific Approaches
Organizations receive a tailored approach to their unique objectives thanks to analysts with industry-specific expertise that accelerates outcomes for retail, financial services, hospitality, and more.
Improve Brand Portfolio
Better manage the brand portfolio by evaluating and comparing performance throughout various product categories and determining where to allocate resources to produce specific results.
Set Global Branding Goals
Determine customer perception and brand performance in both current and emerging markets to set stronger global branding objectives based on geographical indicators and an easily digestible brand perceptual map.
Evaluate Product and Service Resonance
Assess customer perception of specific elements of your product, service, and selling points to evaluate if they effectively resound with target customers.
End-to-End Brand Perceptual Map
Analysis in India by Research Optimus
Organizations have many brand research companies to choose from, but leading businesses look to
ROP for specialized customer analysis, market strategy, and consultation.
Contact ROP today to empower your brand positioning strategy with perceptual map analysis services that are cost-effective and employ efficient processes.
Testimonials - What Clients Say
We achieved substantial cost and time savings on several difficult projects. The services provided by Research Optimus was prompt attention to our requests and attention to details were excellent.
Even though most of our communication was done via email, it was extremely easy to work with Research Optimus. Superbly quick turnaround time which was quicker than needed. They were there when I needed them!
After carefully reviewing the documents you provided, we are suitably impressed with the meticulous details and extracted data which is truly high-quality
