Secondary Market Research for Leading
American Healthcare Advisory Firm

Our Client – A Strategic Consultant
in the Healthcare Value Chain

The client is a leading American company providing strategic business consulting in the healthcare sector. Established as a situational advisor to many health & wellness firms, the client provides services concerning to investment banking, leadership support, and strategy consulting. With decades of expertise in principal investment and corporate leadership, they understand the in-and-out of the healthcare industry and assist organizations seeking critical financial advice. They also tailor market and financial strategies customized to the specific objectives of their customers. Another key service from them is the turn-key corporate leadership support, which they provide with a highly experienced team of tenured business leaders with domain expertise.

Secondary Research and Newsletter Creation Requirement

The client approached Research Optimus (ROP) for their secondary market research and new monitoring project requirement. They were looking for an experienced market research service provider with deep domain experience in the healthcare sector. The client wanted ROP's analysts to do extensive secondary research and periodic newsletter creation after collating validated and structured news. The client was also impressed by our service portfolio of investment banking and financial advisory services.

Information Validation and Relevance Structuring Were the Biggest Challenges

The client had specified a few information portals to be monitored and information to be collated. However, there were still ample challenges for our market research analysts to validate the information by comparing the same news in multiple portals. That was a time-consuming task. Another challenge was to structure the information in the right categories for the daily newsletters.

ROP addressed both these challenges with streamlined processed and a team of analysts with subject-matter expertise in the healthcare value chain.

Secondary Research, News Monitoring, and Information Categorization Process

As our team had delivered many similar secondary market research projects, this didn't pose any major difficulty. However, as part of our value-driven market research service, our team ensured to follow a clean process for quality research and reports. The process was as follows:

  • As specified by the client, our analysts identified and monitored the news from FirstWord Pharma, Endpoints News, FierceBiotech, and FiercePharma.
  • The hyperlinks of 3-10 consecutive words of the headline that are about the healthcare industry's future prospects and current updates were collated and structured.
  • Our analysts then prepared the newsletters from the structured information, and a QC was performed to check the fields in the newsletter by a senior subject-matter expert.
  • The newsletters were sent to the client every day at the end of the day.

Accurate Insight of the Entire Market Landscape Was the Client's Takeaway

Research Optimus being a market research specialist, ensured that the secondary market research was aligned to the client's target industry and objectives. As a result, the client received precise information on the entire market landscape for better business advice to their customers. If you are seeking a specialized market research service with domain expertise in a variety of industries, contact the ROP team of analysts.


Flexible hourly pricing methodology for one-time research needs, and dedicated


ISO 9001:2008 standard quality assurance and defined quality polices to ensure data


Customer information and project confidentiality secured by Non-disclosure Agreements

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