Competitive Benchmarking

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The global economy is expected to grow by 3.9% in 2018 and 2019, up from the last two years. This momentum is encouraging business growth in new markets and providing new incentives for global market entry. Research Optimus (ROP) helps in assessing potential market fluctuations or instability due to the market's economic, political, and cultural conditions before advancement or entry.

ROP performs extensive research, and analysis to suggest necessary changes in the approach for overcoming the challenges and risks associated with the new market entry. With detailed research reports, your business will be positioned to branch out into global markets, armed with the data necessary to support successful international business ventures.

Global market trends provide a comprehensive outlook of possible market opportunities for your business, including opinions, estimates, forecasts, projections, and statements of global market trends, conditions, and economic health indicators.

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Preparation for New Market Entry

Encouraged by a consistent global economic recovery, businesses are attempting to navigate and evaluate market conditions, looking to sector-by-sector analysis, summarization of potential scenarios, and investment implications before taking any incremental risks.

Challenges don't have to be an impediment for market entry, but a proper assessment of language and cultural barriers, tax regulations and compliance, and legalities and regulations such as import and export laws, is critical to determining courses of action. An effective process to evaluating market conditions, supplemented with a comprehensive global markets overview, is as follows:

Market Definition:

Identification of potential customer base, including demographics, location, and needs to define the new market entry.

Global Market Analysis:

Acquisition of global market research that provides market growth rates, forecasted demand, competitors, risk, and potential barriers to entry.

Internal Capability Assessment:

Determination of which core competencies that can be leveraged, like sales channels, infrastructure, or relationships to build, buy, or partner in a new market.

Market Prioritization:

Markets for potential entry should be prioritized by strategic fit, and ability to serve a need, including gaps that your business can fill.

Market Entry Strategy:

Driven by factors such as investment, expansion, acquisition to create a strategy that implements work plan, timelines, tasks, and milestones, all linked to a business's competencies and assets.

Global Market Potential and Strategies

Numerous factors curtail new market entry, yet these can be addressed with an examination of currency valuations, macroeconomic trends, banking environments, and market conditions. Estimating the business potential in new markets is achieved by gaining intelligence that informs the decision-making process and having the diverse global market trends data that helps businesses construct aggressive international strategies.

Competitor analysis, risk identification, cultural and linguistic research, foreign investment research, and analysis of legal and regulatory frameworks are supporting businesses in taking the initial steps towards acquiring the manifold advantages of entering the global market.

  • Diversified Customer Base: New markets present opportunities for reaching new, diverse customer bases that contribute to the business profession and revenue potential. It also stimulates growth rate and allows businesses to tap into new customer segments.

  • Bypassing Economic Slowdowns: Sometimes the economic condition of your country prevents businesses from meeting financial objectives and expanding to new global markets can help cover the difference and provide new sources of profit.

  • Increasing Product Lifecycles: Product cycles encompass multiple stages, such as introduction, growth, maturity, and decline. Businesses can avoid product decline with new international customers that bolster product cycles again to increase the shelf life and profitability of products.

  • Boost Business Value: Businesses who can successfully gain a foothold in international markets and reach a healthy profitable state will be more valuable, should they want to sell it in the future.

  • Leverage Business Growth: If your current market is already saturated for your product, the introduction of your product to new global markets can enable your business to access more revenue potential and international customers.

Global Marketing Strategy with the Help of Research Optimus

With a diversified global market, companies who grasp opportunities to enter new markets will have the advantage of new customer bases, extended product and service lifecycles, and sales growth. As a leader in international outsourcing solutions, Research Optimus has a decade of experience working in global markets to provide valuable insight into successfully maneuvering new market conditions. Contact us today to have a detailed discussion with our market research specialists and get clarity on our process as well as engagement model.

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Testimonials

  • Senior Vice President Automotive & Transportation Industry

    We achieved substantial cost and time savings on several difficult projects. The services provided by Research Optimus was prompt attention to our requests and attention to details were excellent

  • Lynn Kowalczyk

    After carefully reviewing the documents you provided, we are suitably impressed with the meticulous details and extracted data which is truly high-quality

  • Leading STM Publisher

    Even though most of our communication was done via email, it was extremely easy to work with Research Optimus. Superbly quick turnaround time which was quicker than needed. They were there when I needed them!

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