Competitive Intelligence Research and Analysis

In a dynamic business climate, it can be difficult for business executives and managers to keep up with the constantly changing conditions involving multiple markets and competitors. Research Optimus provides an effective way to keep a watchful eye on everything of importance with a comprehensive set of services regarding competitive intelligence research and analysis.

Due to technological progress, markets often converge — this can increase competition in unexpected ways. Research Optimus can help you keep up-to-date with trend analysis and detailed profiles of new competitors.

Competitive intelligence research and analysis involves confidential and sensitive details. To address potential concerns, it is advisable that businesses work with experienced and trusted providers such as Research Optimus. Additional precautions include choosing a competitive intelligence research partner that strictly follows compliance guidelines and guards your company information with a comprehensive non-disclosure agreement (NDA) — ROP does both.

In recessionary environments, competitive pressures frequently increase. To help you respond to both expected and unexpected competitive tensions, Research Optimus provides an extensive collection of specialized services that can help you anticipate and respond to your competitors in a timely fashion — details are provided in the next paragraph.

Research Optimus — Competitive Intelligence Research and Analysis Services

Because effective action regarding actual and potential competitors covers a lot of territory, ROP offers a diversified mix of advanced services to address any of the varying needs you might have:

  1. Competitor Profiling

    ROP helps you to get to know your competitors in detail by preparing quantitative rankings, threat analysis such as SWOT and analytic models based on a BCG (growth-share) matrix. This process deserves special attention, and we include a management overview and detailed company profiles.
    More about competitor profiling services

  2. Market Analysis

    Research Optimus evaluates markets and industries by competition analysis, Porter's Five Forces and PEST analysis. We provide macroeconomic factors and growth perspectives that define the extent of market opportunities.

  3. Competitive Benchmarking

    ROP assesses competitors by benchmarks defining performance, technology and other parameters. Our team compares products and services as well as corporate procedures.

  4. Competitive Technical Intelligence

    Research Optimus observes, analyzes and reports on research and development progress by competitors. We use technology scouting and published technological reports to establish new developments and trends.

  5. Environment Scanning

    ROP constantly scans the competitive environment for new developments. We provide specific ad hoc notifications, newsletters and periodic updates that notify you about new regulations, alliances, market entry barriers, technologies, subsidies, services, products and suppliers.

  6. M&A Support

    Research Optimus can support merger and acquisition activities before, during and after transactions. We provide case studies, peer group analysis, financial analysis, scenario analysis and strategic maneuvers.

  7. Media Screening

    ROP screens published media sources that provide a wealth of public data to help in the assessment of competitors. We evaluate marketing campaigns, lobbying activities, job openings, advertisements, product offerings, research publications, press releases and financial reports.

  8. Risk Monitoring

    Research Optimus identifies potential threats to each client company's business operations and assets. This acts as an ongoing form of due diligence and allows risk to be managed and controlled.

  9. Satisfaction Surveys

    ROP develops more detailed information about customer satisfaction with both qualitative and quantitative research surveys. This facilitates comparing internal customer satisfaction with that of competitors.

  10. Human Resources Analysis

    Research Optimus takes a close look at your own workforce in comparison to competitive human resources. We include HR policies, compensation packages and observations by leading industry experts.

  11. Social Media Analysis

    ROP analyzes social media channels employed by competitors. We provide statistics and evaluate consumer trends regarding major sites such as LinkedIn, Facebook, Twitter and YouTube.

  12. Counter Competitive Strategies

    Research Optimus can provide detailed strategies to employ versus competitors. Additional options include win/loss analysis and scenario planning.

  13. Competitor Pricing Research

    ROP analyzes pricing strategies used by competitors. We assess the effectiveness of discount strategies, analyze trends and develop predictions based upon pricing behavior.

  14. Financial Analysis

    Research Optimus appraises the financial strength of competitors. We look at capital structure analysis, debt and liquidity ratios and cash flow based upon income statements and balance sheets.
    More about financial analysis services

  15. Company Website Analysis

    ROP keeps an eye on websites of competitors for new information and announcements. We provide notifications based upon your instructions.

  16. Supplier Analysis

    Research Optimus tracks the performance of suppliers. Our team analyzes your competitors' supplier networks to reveal both threats and opportunities.

Competitor Intelligence Research and Analysis — The Research Optimus Benefits

Why should you select Research Optimus as your competitive intelligence research partner? Here are five major benefits:

  • Research Optimus performs competitive intelligence research and analysis in a timely fashion — If time is money, this is especially true where competitors are concerned. Working with ROP gives you the ability to get competitive data more quickly.
  • Has foreign language experts that can help you handle competitive challenges in multiple cultures and languages — The ROP team can communicate in multiple foreign languages. This allows us to analyze pricing information and human resource issues that aren't always spelled out in English.
  • Employs strict compliance guidelines and non-disclosure agreements to protect clients at all times — ROP always "has your back" with their dedication to protecting your confidential information and intellectual property. The Research Optimus team is experienced in addressing specialized confidentiality requirements for large multinational conglomerates as well as small start-ups.
  • Global company that has expertise and networks in both emerging and developed countries — ROP has ability to work throughout the world via an existing global network and our team of industry specialists. Whether you have concerns about your workforce or new technological developments, we can help you keep your competitive edge.
  • Has an experienced and trusted team that can "do it all" — ROP can evaluate customer satisfaction, monitor competitors, screen media sources, assess competitive risks and analyze social media channels so that you can quickly adjust your competitive strategies. The Research Optimus team is also skilled at handling a wide variety of additional business needs such as data mining and data management.

Protecting and Improving Your Bottom Line

How you deal with competitive pressures on a daily basis can make all the difference in shaping what your bottom line looks like next year and five years from now. Research Optimus can provide a timely and cost-effective approach to competitive intelligence research and analysis. Contact Us

Other Market Research Services Offered

Pricing & Engagement Options

Flexible hourly pricing methodology for one-time research needs, and dedicated full-time equivalent resource allocation for on-going projects.

Quality Systems

ISO 9001:2008 standard quality assurance and defined quality polices to ensure data collection and presentation accuracy levels are consistent.

Security and Confidentiality

Customer information and project confidentiality secured by Non-disclosure Agreements and project data by workstation security policies.

Note: Research Optimus responds to business enquiries only, and we do not make unsolicited or automated calls. If you receive such calls please submit your complaint to