In a world increasingly reliant on the Internet not only for communicating and sharing data, but also for analyzing and dissecting data, it is important that your preliminary research takes into account as many sources as possible. By analyzing key search queries, common terms across multiple verticals, feature focus and other important factors related to the activity of individuals online, you can better prepare to enter the marketplace.
Research Optimus offers comprehensive web data mining services designed to take advantage of the full range of data freely available online -- from search data to website demographics and social indicators. Contact us today to learn more about our web data mining services and how they can effectively prepare you for a new marketing campaign.
There is an enormous store of data on the internet related to search patterns, website activity and demographics, and previous marketing efforts -- both in advertising data and in on-going social media campaigns.
Web data mining uses modern web research tools to investigate and identify key patterns on the web. There are three major types of web data mining, but it is primarily web usage data that is most valuable. To gather this data, we use a combination of freely available and advanced statistical tools to extract patterns from data and mine the document structure of certain websites and platforms online.
Using this data, Research Optimus can produce a detailed report that includes information related to the traffic on a website. This can include total visits, conversion rates, activations and revenue impact. We then present our key findings and make recommendations as to how the site can be improved to achieve higher numbers across the board.
We can also provide path exploration data. This involves digging into the analytics for any one search query and then tracking the path taken by a visitor -- not only to reach that page -- but also what they do after they reach that page. This data helps us identify pain-points, which are features that are lacking from the site or other bottlenecks that might cause problems.
Research Optimus uses the following tools and methods to ensure that we gather not only the best data, but also the most useful data for your specific needs:
We can identify the most popular search terms in a single field or across multiple verticals, as well as long-tail search queries and those that might be effective in a marketing campaign.
Using key social indicators and industry resources, we determine what features, brands and products are being discussed and how they are being compared to one another.
We look for data related to key influencers in your field and how what they say impacts the overall reception of a product or brand. With this data we can then develop intervention plans to increase the response on multiple channels.
We can analyze the exact behavior of visitors to a website based on the structure of a site and subsequently make key changes to that structure.
For more information about web data mining and how it can positively affect your research when developing a new product, contact Research Optimus today. Contact Us
Flexible hourly pricing methodology for one-time research needs, and dedicated full-time equivalent resource allocation for on-going projects.
ISO 9001:2008 standard quality assurance and defined quality polices to ensure data collection and presentation accuracy levels are consistent.
Customer information and project confidentiality secured by Non-disclosure Agreements and project data by workstation security policies.
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