Retail Market Research Services
from Research Optimus

ROP can create customized reports that help you overcome market entry barriers like SWOT parameters, legal restrictions, technological challenges, current players, and all pertinent market characteristics.

ROP employs the most appropriate methods to analyze portfolios including competitor benchmarking, BCG Matrix, idea generation, McKinsey Matrix, and SWOT analysis.

ROP compiles a detailed location analysis that includes sales forecasts, location comparisons, cost analysis, potential consumer reach, and real estate analysis.

Our data analysis team examines all sales and retailer performance data and then prepares actionable reports that feature insightful graphs as well as direct access to research analysts.

ROP supplies all you need to develop a customized business intelligence dashboard for designated departments and decision-makers including data visualization.

ROP analyzes macroeconomic indicators such as household spending, demographics, employment, and consumer spending.

ROP helps you stay up-to-date with periodic updates about new technologies and trends

ROP takes a detailed look at your competitors by examining strategies, company profiles, market share, market positioning, pricing, portfolios, and SWOT analysis.

ROP creates persuasive and informative presentations often needed for audiences such as investors or suppliers.

ROP converts all point of sale data into actionable information for decision-makers including sales forecasts, ROI calculation, detailed store-level analysis, and store execution statistics.

ROP assesses consumer behavior by performing quantitative and qualitative studies with pattern analysis, online surveys, trend analysis, and questionnaires.

ROP ensures that you are always using accurate financial analysis including M&A transactions, financial reports, financial forecasts, key performance indicators, benchmarking analysis, financial modeling, and tax research

ROP enables you to take full advantage of mystery shoppers, both online and in physical stores with relevant evaluation criteria and mystery shopping reports.

ROP evaluates e-commerce platforms and channels including mobile innovations, social media research, and critical support during marketing campaigns directed at online markets.

ROP conducts direct research like mystery shopping, expert interviews, mail surveys, online questionnaires, consumer surveys, and competitor interviews.

ROP performs research and prepares reports that help to identify products and services that provide the best fit for a client's portfolio with technological and pricing research

ROP provides in-depth analysis that covers the future outlook, recent and upcoming events, overview of retail stores and chains, and retail industry trends.

ROP gives you a complete and cost-effective overview of wide-ranging legal issues such as reporting standards, export regulations, and pertinent laws and legal guidelines in each country.

ROP identifies which of your marketing channels are most effective, zeroing in on channel-specific consumer preferences and cost-benefit analyses of each channel.

ROP has a team of data analytics experts to perform data mining, big data predictive analysis, quantitative modeling, text analysis, forecasting, and statistical analysis.