Research Services for the Retail Industry

The retail industry continues to be one of the most competitive and cost-conscious business sectors in the global economy. To help retail organizations thrive in this challenging business environment, Research Optimus provides an extensive collection of research services for retail industry clients.

Finding the best way to access customers is a recurring challenge for retailers everywhere. ROP provides insightful data and recommendations that help retail decision-makers establish retail branches in the best locations. At the same time, competition is perpetually increasing — Research Optimus analyzes each sales channel and helps retail clients improve their sales organizations.

To ensure that our retail industry clients always know what their competitors are up to, Research Optimus provides detailed business intelligence services that are needed to set competitive prices and react to new retail strategies by competitors.

Globalization is a key component in successful retail strategies. ROP's market entry research services help retail businesses to find the best market niches and avoid less promising opportunities. The global economy also makes it important for retail companies to develop and maintain an efficient supplier network — Research Optimus can identify the best suppliers and help retail industry clients avoid logistics problems and supply channel risks.

The following paragraph provides more details about our research services for the retail industry.

Ways We Can Provide Research Services for Retail Industry Clients

ROP provides a diversified portfolio of retail industry research services:

  • Market Entry Research

    ROP can create customized reports that help you overcome market entry barriers. Our specialized market entry analysis covers SWOT parameters, legal restrictions, technological challenges, current players and all pertinent market characteristics.

  • Macroeconomic Analysis

    Research Optimus analyzes macroeconomic indicators such as household spending, demographics, employment and consumer spending. We provide a global macroeconomic perspective by comparing and contrasting different regions.

  • Consumer Behavior Analysis

    ROP assesses consumer behavior by performing quantitative and qualitative studies. Our methods include pattern analysis, online surveys, trend analysis and questionnaires.

  • Product Research

    Research Optimus performs research and prepares reports that help to identify products and services that provide the best fit for a client's portfolio. This includes technological and pricing research.

  • Portfolio Analysis

    ROP employs the most appropriate methods to analyze portfolios. Key alternatives include competitor benchmarking, BCG Matrix, idea generation, McKinsey Matrix and SWOT analysis.

  • Technological Updates

    Research Optimus helps you stay up-to-date with periodic updates about new technologies and trends. Our analysis encompasses accounting software, customer relationship management systems and retail management systems.

  • Finance Support

    ROP ensures that you are always using accurate financial analysis. This includes support during M&A transactions, financial reports with appropriate graphs and images, valuations, financial forecasts, key performance indicators, benchmarking analysis, accounting research, financial modeling and tax research.

  • Industry Reports

    Research Optimus provides in-depth analysis that covers the future outlook, recent and upcoming events, overview of retail stores and chains and retail industry trends such as M&A activity.

  • Location Screening

    ROP compiles a detailed location analysis that includes sales forecasts, location comparisons, cost analysis, potential consumer reach and real estate analysis.

  • Competitive Analysis

    Research Optimus takes a detailed look at your competitors by examining strategies, company profiles, market share, market positioning, pricing, portfolios and SWOT analysis.

  • Mystery Shopping

    ROP enables you to take full advantage of mystery shoppers, both online and in physical stores. We provide relevant evaluation criteria and create mystery shopping reports that include both qualitative and quantitative analysis.

  • Legal Research

    Research Optimus gives you a complete and cost-effective overview of wide-ranging legal issues such as reporting standards, export regulations and pertinent laws and legal guidelines in each country.

  • Supply Chain Market Research

    ROP identifies suppliers and logistics companies at an early stage. We provide an in-depth cost comparison and analysis of service and product packages, prepare documents and develop presentations prior to the negotiating process.

  • Connected Industry Analysis

    Research Optimus analyzes all relevant industries such as electronics, household goods, furniture and connected services. This enables you to build upon existing and related businesses that might reduce risk exposure.

  • E-Commerce & Internet Industry Market Research

    ROP evaluates e-commerce platforms and channels. This review includes mobile innovations, social media research and critical support during marketing campaigns directed at online markets.

  • Multi-Channel Marketing Research

    Research Optimus identifies which of your marketing channels are most effective. We zero in on channel specific consumer preferences and cost-benefit analyses of each channel.

  • Data Analysis

    ROP helps you make better use of your data. Our data analysis team examines all sales and retailer performance data and then prepares actionable reports that feature insightful graphs as well as direct access to research analysts.

  • Presentation Creation

    Research Optimus creates persuasive and informative presentations often needed for audiences such as investors or suppliers.

  • Primary Market Research

    ROP conducts direct research as needed by each client. This includes mystery shopping, expert interviews, mail surveys, online questionnaires, consumer surveys and competitor interviews.

  • Retail Analytics

    Research Optimus has a team of data analytics experts to perform data mining, big data predictive analysis, quantitative modeling, text analysis, forecasting and statistical analysis. We provide action-oriented summary reports with supporting images and graphs.

  • Business Intelligence Dashboard

    ROP supplies all you need to develop a customized business intelligence dashboard for designated departments and decision-makers. This features data visualization tools that display the current status of key performance indicators and metrics.

  • Retail Sales Analysis

    Research Optimus converts all point of sale data into actionable information for decision-makers. We include sales forecasts, ROI calculation, detailed store level analysis and store execution statistics.

Helping Retailers Improve the Bottom Line

When your retail organization is looking for new and better ways to improve the bottom line, don't forget the 22 specialized retail industry research services offered by Research Optimus. Contact Us

Pricing & Engagement Options

Flexible hourly pricing methodology for one-time research needs, and dedicated full-time equivalent resource allocation for on-going projects.

Quality Systems

ISO 9001:2008 standard quality assurance and defined quality polices to ensure data collection and presentation accuracy levels are consistent.

Security and Confidentiality

Customer information and project confidentiality secured by Non-disclosure Agreements and project data by workstation security policies.

Note: Research Optimus responds to business enquiries only, and we do not make unsolicited or automated calls. If you receive such calls please submit your complaint to