To make informed decisions within your market, you need to know what your competitors are doing, what they've done that has worked and what they've done that has failed. This data provides vital insights into the market and how it responds to certain decisions. Competitor analysis enables you to learn from their mistakes and their successes.
Research Optimus provide comprehensive competitor analysis services so you can understand exactly what you are up against when launching a new product, producing a new marketing campaign or expanding your brand into new territories. Contact us today to learn more about our full range of competitor analysis services and how we can present data that is critical to your decision-making process.
The reason competitor analysis is such an important tool and one that we highly recommend using is that it shows specifically what your competitors are doing in a number of different ways. Not only can you view the strengths and weaknesses of your competitors but determine which of those strengths will directly present itself as a threat or opportunity to your business operations. This data can also be presented in offensive terms, so you can see how your competitors might be prepared to act if you take an aggressive move in your market. This type of research can be conducted for you quickly and effectively so you can act fast.
Our profiling process enables us to present you with a single layout of everything you need to create a formula to deal with your competitors in your industry. When generating new strategies for the release of a product or service, growth of your business into a new territory or realignment of your brand, competitor analysis is vital.
When conducting competitor analysis we use the following tools and metrics to provide data about your competitors:
We will create a detailed outline of your largest competitors including their financials, business background and locations, products, services, marketing strategies and facilities.
We will identify potential strengths, weaknesses, opportunities and threats related to your competitors and their current market position in comparison to yours.
We will provide data related to the positioning of your competitors as well as your own positioning in the market based on competitor sales advantages (or disadvantages)
We will help you determine where to set your initial price point and how quickly to skim to ensure optimal share in the market in relation to the methods and price points being used by your competitors.
We provide insights or forecasts of competitor strategies including new products, services, marketing, USP definition and distribution strategies.
We will analyze competition in terms of their political, economic, social and technological standing and advantages in the market, in addition to legal status (and possible weaknesses) and environmental positioning when pertinent.
We can help you uncover where you stand out and where do you lag behind your competitors. We will provide in-depth analysis of opportunities in the marketplace and how you can take advantage of them.
We can determine industry benchmarks and visually show where you stand in relation to your competitors.
Flexible hourly pricing methodology for one-time research needs, and dedicated full-time equivalent resource allocation for on-going projects.Pricing & Engagement
ISO 9001:2008 standard quality assurance and defined quality polices to ensure data collection and presentation accuracy levels are consistent.Quality Systems
Customer information and project confidentiality secured by Non-disclosure Agreements and project data by workstation security policies.Project Security
We achieved substantial cost and time savings on several difficult projects. The services provided by Research Optimus was prompt attention to our requests and attention to details were excellent
After carefully reviewing the documents you provided, we are suitably impressed with the meticulous details and extracted data which is truly high-quality
Even though most of our communication was done via email, it was extremely easy to work with Research Optimus. Superbly quick turnaround time which was quicker than needed. They were there when I needed them!
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