Competitor Analysis Services

Research Optimus (ROP) offers an array of competitor analysis services to help businesses stay up-to-date with their competitors and the market. With extensive competitive intelligence research and competitive landscape analysis, our analysts provide usable insights for key decision-making.

ROP assists organizations in staying relevant and keeping track of their competitors by understanding their competitors’ marketing moves and the constantly changing conditions of the target market. Helping to determine the strengths and weaknesses of competitors, strategies that can be used to your advantages, and barriers that can be developed to prevent more competitors from entering the market, our competitor analysis service can provide a definitive competitive advantage. To discuss your requirements and to learn more about our engagement model, contact us today.

Request a Quote

Competitor Analysis Services by Research Optimus

Research Optimus offers a diverse portfolio of competitor analysis services which include the following:

Competitor Profiling

Finding and processing data about competing businesses and products, ROP’s competitor profiling services generate key information through industry analysis to identify competitive differences, provide quantitative rankings and threat analysis, and include detailed company profiles and a management overview.

SWOT Analysis

A strategic planning technique designed to help identify strengths, weaknesses, opportunities, and threats related to competition, our dedicated team at ROP offers detailed SWOT Analysis services.

PESTEL Analysis

Used by marketers to monitor and analyze macro-environmental factors that can affect an organization, ROP offers detailed PESTEL analysis to identify weaknesses and threats for use in SWOT Analysis.

Competitive Intelligence

Gathering and analyzing information about competitors, business environment, industry, and competitive services and products, ROP provides competitive intelligence services to assist businesses in identifying market gaps and developing their strategy.


Comparing corporate procedures and technology, as well as services and products, ROP offers competitive benchmarking to measure the performance of your business against certain metrics and compare your performance to that of your competitors.

Brand Positioning

Allowing companies to make strategic plans relative to their current competitive position, ROP offers extensive brand positioning analysis to assess client perception, market share, prices, costs, and current marketing strategies, allowing businesses to identify opportunities in the industry.

Price Skimming

A pricing strategy that involves charging a high initial price, and successively lowering prices as the competition enters the market, to appeal to more price-sensitive segments, Research Optimus offers effective price skimming services.


Benefits of Working with Research Optimus

Choosing Research Optimus as your competitor analysis partner has many benefits, including:

  • Avoid costly mistakes - Outsourcing competitor analysis to Research Optimus allows you to learn from your competitor’s failures and avoid the mistakes that they have made.
  • Know where you stand - Competitor analysis allows you to compare your current position to others in your industry, allowing you to develop strategies to improve.
  • Identify industry trends - Identifying trends in your industry can give your business a distinct advantage, and Research Optimus’s skilled staff excel at analyzing existing data to identify future trends.
  • Set yourself apart - Using competitive analysis allows you to set identify opportunities to set yourself apart from your competitors through products, marketing, procedures, or value proposition.

Invest in Your Future Success with Competitor Analysis from Research Optimus

Understanding the weaknesses, opportunities, and threats present in your industry can have a dramatic impact on the success of your business. With a stringent competitor analysis process, the services from Research Optimus can help you understand your market, improve customer targeting, identify additional opportunities, and secure your business’s bottom line. Contact ROP today for an effective approach to gain data-driven competitive intelligence.


Flexible hourly pricing methodology for one-time research needs, and dedicated full-time equivalent resource allocation for on-going projects.

Pricing & Engagement

ISO 9001:2008 standard quality assurance and defined quality polices to ensure data collection and presentation accuracy levels are consistent.

Quality Systems

Customer information and project confidentiality secured by Non-disclosure Agreements and project data by workstation security policies.

Project Security


  • Senior Vice President Automotive & Transportation Industry

    We achieved substantial cost and time savings on several difficult projects. The services provided by Research Optimus was prompt attention to our requests and attention to details were excellent

  • Lynn Kowalczyk

    After carefully reviewing the documents you provided, we are suitably impressed with the meticulous details and extracted data which is truly high-quality

  • Leading STM Publisher

    Even though most of our communication was done via email, it was extremely easy to work with Research Optimus. Superbly quick turnaround time which was quicker than needed. They were there when I needed them!


Note: Research Optimus responds to business enquiries only, and we do not make unsolicited or automated calls. If you receive such calls please submit your complaint to https://www.donotcall.gov/