Customer Analysis Service

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Research Optimus (ROP) is a leading customer analysis service provider equipped with the expertise to analyze customers data for aligning critical marketing campaigns. At ROP, we perform behavioral analysis, demographic profiling, target market analysis, as well as customer profiling and gap analysis to draw an exact pattern of customers’ approach to products or services.

Our team of market research analysts assist businesses with in-depth customer data analysis for a clear understanding of how to address customers’ needs more accurately. We help in digging deep into the customer’s buying criteria, purchase process, and pattern to formulate a dynamic yet insightful pattern.

Contact us to find out how we can improve your customer analysis process by saving your money on blindfolded marketing campaigns when many more viable options are out there to prosper.

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Research Optimus’s Customer Data Analysis Services

ROP offers a range of customer analysis services, helping to empower leadership and activate improved customer experience from within:

Behavioral Analysis

Our analysts make use of specialized analytical tools to determine how the consumer selects, purchases, uses, and disposes products and services. We consider the timing, scenarios, job type, personality, and lifestyle affecting consumer behavior to provide valuable insights.

Market Segmentation

We use market research to identify a business' ideal target market and customer. Our teams are skilled in developing comprehensive reports covering consumer preferences, motivations, needs, and priorities.

Need-Gap Analysis

We take a closer look at the unmet needs of consumers, digging deeper into the ideal solution to their needs. We also assess the desired outcomes in supplying that need, discovering how best to adjust service offerings based on those desires.

Customer Parameters

We are highly skilled in the development of customer parameters reports on a wide variety of parameters, including demographic, lifestyle, risk profile, behavior, and customer stability, in a bit to support modeling and forecasting.

Demographic Profiles

Our demographic profiling includes ethnographic research and describes market characteristics by observable and measurable factors including age, gender, geographical location, marital status, educational attainment, occupation status, household income, race, and religion.

Ethnographic Research

With close observation and innovative methods of data collection, our market research analysts provide comprehensive ethnographic research that includes the customer journey map, cultural inclination, brand affinity, and customer behavioral profiling.

Psychographic Analysis

Our teams are highly experienced in the psychographic analysis. We use this technique to delve into the motivational aspects of buying behavior, offering insight into "why" people gravitate toward a product or service.

Unique End-Benefits of Availing
Our Customer Profiling Services

Our thorough approach to study the customer journey map through qualitative research and quantitative research provides a host of highly sought-after benefits including the following:

  • As a specialist third-party, we can conduct in-depth analyses without the bias often associated with internal teams.

  • Our dedicated team of professionals is made up of experts in statistical analysis, database development, and marketing. This combined experience ensures thorough and accurate results every time.

  • Our teams make use of a wide variety of industry-specific tools for analyzing, organizing, and visualizing data. Access to these advanced tools can be costly when purchasing usage licenses for internal research teams.

  • Over the years, we have completed several customer analysis projects for organizations of varying sizes. This exposure to variety makes us the ideal outsourcing partner for virtually every business.

  • As a research agency with several high-profile clients, we know how to save our clients time but streamlining the entire customer analysis process from start to finish.

  • We offer flexible resources in the form of dedicated teams, FTEs and on-demand, hourly contracts.

Reach Your Target Customers with ROP’s Customer Analysis Insights

Research Optimus helps organizations better serve their customer base by taking a closer look at individual interactions. Contact ROP today to get started on the customer information research and target marketing at competitive pricing.



  • Senior Vice President Automotive & Transportation Industry

    We achieved substantial cost and time savings on several difficult projects. The services provided by Research Optimus was prompt attention to our requests and attention to details were excellent

  • Lynn Kowalczyk

    After carefully reviewing the documents you provided, we are suitably impressed with the meticulous details and extracted data which is truly high-quality

  • Leading STM Publisher

    Even though most of our communication was done via email, it was extremely easy to work with Research Optimus. Superbly quick turnaround time which was quicker than needed. They were there when I needed them!


Note: Research Optimus responds to business enquiries only, and we do not make unsolicited or automated calls. If you receive such calls please submit your complaint to