Customer Analysis Services
from Research Optimus

Research Optimus (ROP) is a leading customer analysis service provider equipped with the expertise to analyze customer data for informing critical marketing campaigns. At ROP, we perform behavioral analysis, demographic profiling, target market analysis, customer profiling, and gap analysis.

Our team of market research analysts situated in Bangalore, India, have assisted MNCs, SMEs, startups, and Fortune 5,000 companies from North America and Europe with in-depth customer data analysis.

For more information on how our cost-effective white-label research services have made us the preferred offshore research partner of research agencies and businesses, contact us today.

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What Research Optimus Offer Under the
Umbrella of Customer Analysis

ROP offers a range of customer analysis services, helping to empower leadership and activate improved customer experience from within:

  • Behavioral Analysis

    Our analysts make use of specialized analytical tools to determine how the consumer selects, purchases, uses, and disposes of products and services.

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  • Psychographic Analysis

    We use psychographic analysis to delve into the motivational aspects of buying behavior, offering insight into "why" people gravitate toward a product or service.

  • Market Segmentation

    We use market research to identify a business’s ideal target market and customer by developing comprehensive reports covering consumer preferences, motivations, needs, and priorities.

  • Need-Gap Analysis

    We take a closer look at the unmet needs of consumers, digging deeper into the ideal solution to their needs all the while assessing the desired outcomes in supplying that need.

  • Demographic Profiles

    Our demographic profiling includes ethnographic research and describes market characteristics by observable and measurable factors including age, gender, geographical location, etc.

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  • Customer Parameters

    We are highly skilled in the development of customer parameters reports on a wide variety of parameters, including demographic, lifestyle, risk profile, behavior, and customer stability.

  • Ethnographic Research

    Our market research analysts provide comprehensive ethnographic research that includes the customer journey map, cultural inclination, brand affinity, and customer behavioral profiling.

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Unique End-Benefits of Availing Our Services

Our thorough approach to study the customer journey map through qualitative research and quantitative research provides a host of highly sought-after benefits including the following:

As a specialist third-party, we can conduct in-depth analyses without the bias often associated with internal teams.

Our dedicated team of professionals is made up of experts in statistical analysis, database development, and marketing.

Our teams make use of a wide variety of industry-specific tools for analyzing, organizing, and visualizing data.

Over the years, we have completed several customer analysis projects for organizations of varying sizes which makes us the ideal outsourcing partner for virtually every business.

We offer flexible resources in the form of dedicated teams, FTEs, and on-demand, hourly contracts.

Reach Your Target Customers with ROP’s
Customer Analysis Insights

Research Optimus helps organizations better serve their customer base by taking
a closer look at individual interactions. Contact ROP today to get started on the
customer information research and target marketing at competitive pricing.


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