Menu

Primary Market Research Services by Research Optimus

Research Optimus is one of the world's leading providers of unbiased and cost-effective primary market research. Our primary research methods include interviews, test marketing, social media monitoring, on-site research, personalized mail surveys, mystery shopping, focus groups and computer-assisted interviewing. To provide government organizations and businesses of all sizes with practical access to ROP's specialized primary research services, we offer a diverse collection of 18 customized, cost-effective and unbiased primary research services.

ROP validates third party information by conducting our own research. We have an efficient primary market research system that is built upon an experienced first-class research network of global research experts.

We conduct effective research in relevant locations throughout the world using local languages and dialects — the foreign language experts of Research Optimus make this often-challenging process more effective and practical. ROP is a global outsourcing company that is well-versed in the international connections and processes required to conduct research in virtually every worldwide market.

The need for accurate primary market research ranges from introductions of new products and services to entering new markets, increasing sales and staying one (or more) steps ahead of your competition. The following section provides more details about how Research Optimus can help with our customized primary market research services.

Primary Market Research Categories

Here are the primary market research services offered by the ROP team of research experts:

At Research Optimus, we have the tools necessary to conduct primary market research and deliver results in a timely manner. Our record speaks for itself, with countless satisfied customers and a proven ability to identify and meet your company’s needs. We can assist you with the following primary market research services:

  1. Expert Interviews

    Using our database of experts and networking connections, ROP interviews experts such as economists, regulators, technology experts and industry experts. Our highly trained interviewers conduct in-depth interviews that produce informed commentary about trending issues. We analyze results and identify key developments.

  2. Employee Interviews

    Research Optimus measures employee satisfaction and identifies internal issues that require attention by interviewing employees. We also employ questionnaires to obtain primary employee research that can trigger opportunities for changes and innovation.

  3. Focus Groups

    ROP uses experienced discussion moderators to facilitate group interviews and focus group discussions about topics such as packaging and brand ideas, product attitudes and consumer opinions and perceptions about your company.

  4. Competitor Interviews

    Research Optimus obtains insights about your competition by interviewing customers and employees of major competitors. Topics include pricing and marketing strategies.

  5. Mystery Shopping

    ROP uses both online and offline mystery shoppers to observe how retail channels are actually performing in a "real world shopping" experience. This works equally well for assessing retail operations of the client and competitors.

  6. Personalized Mail Surveys

    Research Optimus employs both offline and online mail surveys that are personalized with a cover letter. We emphasize concise questions and provide qualitative and quantitative results analysis.

  7. In-Person Telephone Surveys

    Research Optimus employs professional interviewers following a survey script to conduct a large-scale telephone survey or to reach a selected audience.

  8. Computer-Assisted Web Interviewing (CAWI)

    ROP uses computerized online interviews that include questionnaires featuring video/audio clips, pictures and links to different websites. In addition to engaging respondents with more variety, the method lends itself to quick and cost-effective data collection.

  9. Computer-Assisted Telephone Interviews (CATI)

    ROP uses computerized questionnaires that are cost-effective and update results during data collection. Data accuracy and control is enhanced by identifying logically incorrect answers.

  10. Convention/On-Site Research

    Research Optimus conducts in-person interviews and surveys at events such as trade fairs and industry conferences.

  11. Social Media Monitoring

    ROP gathers data about brand, product and service tracking via social media footprint analysis and social media postings. This can be further enhanced with analysis that monitors social media activity over different periods of time.

  12. Market Observation

    Research Optimus visits client and competitor retail shops to assess the environment both outside and inside. Observations are analyzed quantitatively and qualitatively.

  13. Qualitative Recruitment

    ROP uses experienced project managers and interviewers to qualitatively assess respondents prior to selecting them for survey participation.

  14. Customer Feedback Research

    Research Optimus actively solicits customer feedback that will help clients to assess customer satisfaction with specific products or with customer service. We use sources such as surveys, websites and social media channels.

  15. Product Validation

    ROP facilitates validating product ideas at different time frames during the development cycle. We use quantitative and qualitative feedback to identify criteria such as most-wanted product features.

  16. Test Marketing

    Research Optimus tests marketing concepts in real-life conditions. We use both online and offline test markets that simulate actual buying decisions without buyer awareness that the exercise is only for evaluation purposes.

  17. End-to-End Project Management

    ROP can provide comprehensive project management of all primary research activities. This can include steps such as survey design, target audience profiles, data collection, data processing, data analysis, preparing reports and creating presentations.

  18. Quantitative Analysis

    Research Optimus analyzes survey results with regression analysis and other statistical methods. We prepare reports and presentations that discuss research findings with supporting graphs and images.

Our Primary Market Research Benefits

When organizations of all sizes are examining their options for obtaining primary market research, here are nine of the primary benefits to be realized by selecting Research Optimus as your research provider:

  • Research Optimus gathers and delivers valuable information that would be difficult (if not impossible) to obtain via other methods such as secondary research.
  • Provides unbiased information by performing first-class primary research and validating third party data.
  • Obtains consumer data directly from your actual buyers and potential customers, enabling you to match customer needs with your product and service portfolio.
  • Enables you to tap into social media trends by monitoring younger customer and socially active segments with up-to-date research technologies.
  • Assesses competitors from every conceivable angle so that you are in a better position to maintain a competitive edge.
  • Facilitates cost-effective and fast turnarounds for primary market research services by acting as a global outsourcing provider.
  • Offers a collection of diverse primary market research services that can be customized and adapted to work for budgets of all sizes.
  • Has a fully staffed team of primary market research experts with advanced academic credentials that are available when you need their help.
  • Research Optimus supplies high-quality primary market research services that meet and exceed industry best practices.

Helping Clients of All Sizes with Cost-Effective Primary Market Research

The need to obtain high-quality, unbiased and cost-effective primary market research is an increasingly challenging task for businesses and government organizations throughout the world. Research Optimus provides a practical way to outsource your primary market research needs to an expert global provider. Contact Us

Other Market Research Services Offered

Pricing & Engagement Options

Flexible hourly pricing methodology for one-time research needs, and dedicated full-time equivalent resource allocation for on-going projects.

Quality Systems

ISO 9001:2008 standard quality assurance and defined quality polices to ensure data collection and presentation accuracy levels are consistent.

Security and Confidentiality

Customer information and project confidentiality secured by Non-disclosure Agreements and project data by workstation security policies.

Note: Research Optimus responds to business enquiries only, and we do not make unsolicited or automated calls. If you receive such calls please submit your complaint to https://www.donotcall.gov/