Primary Market Research Services
by Research Optimus

Research Optimus (ROP) is one of the world's leading providers of white-label primary market research services to global research firms. Our primary research methods include interviews, social media monitoring, on-site research, personalized mail surveys, mystery shopping, focus groups, and computer-assisted interviewing.

We offer customized service models to large enterprises, SMEs, and startups with which you can hire our top-notch analysts and reap significant cost advantages with flexible engagement plans.

Our team is based in Bangalore, India and we are the chosen offshore primary market research partner of businesses from across North America, Europe, and Australia.

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Primary Market Research Categories

Here are the primary market research services offered by the ROP team of research experts:

  • Competitor Interviews

    We obtain insights about your competition by interviewing customers and employees of major competitors.

  • Computer-Assisted Telephone Interviews (CATI)

    ROP uses computerized questionnaires that are cost-effective and update results during data collection.

  • Computer-Assisted Web Interviewing (CAWI)

    ROP uses computerized online interviews to engage respondents with questionnaires featuring video/audio clips, pictures, and links to different websites

  • Convention/On-Site Research

    We conduct in-person interviews and surveys at events such as trade fairs and industry conferences.

  • Customer Feedback Research

    We actively solicit customer feedback that will help clients to assess customer satisfaction with specific products or with customer service.

  • Employee Interviews

    We measure employee satisfaction and identify internal issues that require attention by interviewing employees.

  • End-to-End Project Management

    ROP can provide comprehensive project management of all primary research activities.

  • Expert Interviews

    ROP interviews experts such as economists, regulators, technology experts, and industry experts t0 produce informed commentary about trending issues.

  • Focus Groups

    ROP uses experienced discussion moderators to facilitate group interviews and focus group discussions.

  • In-Person Telephone Surveys

    ROP employs professional interviewers following a survey script to conduct a large-scale telephone survey or to reach a selected audience.

  • Market Observation

    ROP visits clients and competitor retail shops to assess the environment both quantitatively and qualitatively.

  • Mystery Shopping

    ROP uses both online and offline mystery shoppers to observe how retail channels are performing in a "real world shopping" experience.

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  • Qualitative Recruitment

    ROP uses experienced project managers and interviewers to qualitatively assess respondents before selecting them for survey participation.

  • Quantitative Analysis

    We analyze survey results with regression analysis and other statistical methods and prepare reports and presentations with research findings.

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  • Personalized Mail Surveys

    We employ both offline and online mail surveys that are personalized and provide qualitative and quantitative results analysis.

  • Price Setting Survey

    ROP helps in carrying out thorough demand elasticity analysis and price-setting surveys to set the right price for your products or services.

  • Product Validation

    ROP facilitates validating product ideas at different time frames during the development cycle using quantitative and qualitative feedback.

  • Purchase Analysis Survey

    With ROP’s purchase analysis survey reports, businesses can better understand customer intentions for effective sales and marketing campaigns.

  • Social Media Monitoring

    ROP gathers data about the brand, product, and service tracking via social media footprint analysis and social media postings.

  • Test Marketing

    We test marketing concepts in real-life conditions using both online and offline test markets that simulate actual buying decisions.


Our Primary Market Research Benefits

When organizations of all sizes are examining their options for obtaining primary market research, here are nine of the primary benefits to be realized by selecting Research Optimus as your research provider:

Gathers and delivers valuable information that would be difficult (if not impossible) to obtain via other methods such as secondary research.

Enables you to tap into social media trends by monitoring younger customers and socially active segments with up-to-date research technologies.

Provides unbiased information by performing extensive primary research and validating third-party data.

Assess competitors from every conceivable angle so that you are in a better position to maintain a competitive edge.

Obtains consumer data directly from your actual buyers and potential customers, enabling you to match customer needs with your product and service portfolio.

Facilitates cost-effective and fast turnarounds for primary market research services by acting as a global outsourcing provider.

Offers a collection of diverse primary market research services that can be customized and adapted to work with budgets of

Has a fully staffed team of primary market research experts with advanced academic credentials that are available when you need their help.

Supplies high-quality primary market research services that meet and exceed industry best practices.

Helping Clients of All Sizes with
Cost-Effective Primary Market Research

The need to obtain high-quality, unbiased, and cost-effective primary market research is
an increasingly challenging task for businesses and government organizations
throughout the world. Research Optimus provides a practical way to outsource your
primary market research needs to an expert offshore partner.


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