Qualitative Research Services
by Research Optimus

Research Optimus (ROP) offers white-label qualitative research services to research agencies worldwide. Our services can help answer essential business questions about consumer preferences and competitor strategies. This specialized approach includes website usability testing, customer satisfaction studies, and ethnographic observations.

Leading organizations choose to partner with ROP as their outsourcing partner because of the cost advantages we deliver. Our experts can readily perform both quantitative research and qualitative research so you will not be missing important insights before making critical management decisions.

ROP’s teams are based in Bangalore, India. In addition to research firms, we also offer qualitative research services to large enterprises, SMEs, startups, and many Fortune 5000 companies.

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Qualitative Research Service Expertise Offered by ROP

Here are some of the customized qualitative research services offered by ROP:

  • Group Discussions

    ROP conducts qualitative research using professional moderators and interviewers for online discussion boards, mini-groups, and face-to-face focus groups.

  • Policy Reports

    ROP prepares customized qualitative research policy reports that include expert commentary, opinions, and regulatory updates.

  • Design and Packaging Research

    ROP assesses packaging design options by taking a detailed comparative look at different options and designs by methods such as blind tests.

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  • Website Usability Testing

    ROP makes your website content more effective for intended visitors by testing websites for attractiveness, design, and usability.

  • Qualitative Interviews

    ROP performs the interview process to gather critical research data using customized qualitative questionnaires and scripts.

  • Industry Reports

    ROP examines industry trends impacting research strategies by addressing recent developments, industry regulations, changing industry landscapes, and consumer preference shifts.

  • Ethnographic Observations

    ROP valuates consumer mindset, attitudes, and buying behavior by analyzing consumer behavior in different settings such as point of purchase, office, and home.

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  • Qualitative Additions to Quantitative Research

    ROP provides synergistic research to make quantitative research more effective and usable validate quantitative study results and provide qualitative comments.

  • Workshops

    ROP facilitates workshops with designated participants such as consumers, product experts, and employees, designed to elicit answers to specific qualitative research questions.

  • Product and Services Research

    ROP analyzes consumer needs and preferences and how they impact both new and existing services and products.

  • Competitor Intelligence

    ROP takes a qualitative research look at your competitors by employing SWOT analysis to assess competitor strategies.

  • Modern Qualitative Research Tools

    ROP employs the most current and cost-effective tools like brand alliances, category management, storytelling, perceptual mapping, joint decision-making, and psychographic segmentation.

  • Brand Research

    ROP reviews all aspects of branding strategies including social media monitoring, brand reputation, brand image research, and brand recognition.

  • Customer Satisfaction Studies

    ROP uses qualitative questionnaires to identify both real and perceived pain points for your current and prospective customers.

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Our Qualitative Research Benefits

When you consider outsourcing qualitative research services, here are the benefits you can reap with ROP:

We use contemporary qualitative research methods so that you receive high-quality results based on the latest research techniques.

Our experts leverage their international research network and years of quantitative and qualitative research experience to obtain timely and cost-effective access to useful research information.

ROP constantly trains and updates their team of researchers so that you always obtain accurate and unbiased results.

We employ the highest professional standards in the production of qualitative research reports so that your decision-making process will be facilitated by concise and informative documentation.

ROP ensures that you learn as much as possible about your current and prospective customers with qualitative research insights about products, services, advertising campaigns, and consumer preferences.

We help our clients track and monitor their brand with qualitative research that examines branding strategies from every conceivable angle.

Research Optimus provides the best of both research worlds — qualitative research and quantitative research under one roof so that our research in both areas is fully leveraged for maximum client benefits.

Research Optimus and Qualitative Research
— Helping Clients of All Sizes

ROP will save you time and money without compromising quality. We provide a practical way to outsource qualitative research needs — regardless of how big or small your organization is. Contact Research Optimus today for a free consultation.


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