Market Research Services
for the Media Industry

Research Optimus (ROP), a leading white-label Market Research services provider, helps research agencies and media companies of all sizes find new ways to monetize consumer engagement.

Located in Bangalore, India, ROP offers a collection of specialized research services for media sector clients, powered by state-of-the-art research tools and ISO 27001:2013 standards compliance.

Our services are designed to help cut costs and increase the operating efficiency of traditional media sector businesses. This is one of the reasons why we are the chosen outsourcing partner of several MNCs, SMEs, startups, and Fortune 5000 companies located in the Americas, Europe, and Australia.

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Our Research Services for Media Sector Clients

Here are ROP's primary customized research services for media sector businesses:

  • Macroeconomic Report

    For developed countries as well as emerging markets, ROP analyzes macroeconomic factors such as consumer spending and economic growth and determines how they impact media sector opportunities.

  • Advertising Trends

    ROP assesses trends and new developments impacting advertising strategies across media channels including a special focus on audience targeting and product placement strategies.

  • Digital Media Research

    ROP focuses on business opportunities that are unique to digital media such as OTT (over-the-top) video, mobile advertising, video games, digital music, digital consumer publishing, and digital advertising.

  • Competitive Intelligence

    We use SWOT analysis of media industry competitors from every conceivable angle along with reviewing digital transformation strategies, evaluating social media intelligence online community engagement, and analyzing competitors.

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  • Market Entry Research

    ROP examines market entry barriers, politically sensitive topics, media regulations, PEST analysis, and cultural challenges to provide a balanced strategic overview before you enter a new market.

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  • Technological Updates

    ROP reviews cybersecurity trends and new technology impacting television, print, music, and digital media such as mobile and online applications.

  • Industry Reports

    ROP assesses the overall media landscape by identifying major players, compiling interviews with media industry experts, and discussing major trends and new developments.

  • Sales Analysis

    ROP examines media sales data by analyzing alternative sales channels and revenue streams as well as affiliated marketing revenues and advertising revenues.

  • Primary Market Research

    ROP compiles detailed media research by methods such as interviews, online surveys, customer satisfaction studies, brand research, and questionnaires.

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  • Mobile Technologies

    ROP examines the complete spectrum of mobile applications including global usage reports, revenue analysis, and overviews of gaming platforms and mobile gambling.

  • Content Services

    ROP provides content-related services such as content creation, research, social media postings, editing, copyrighting, and translations.

  • Data Analytics

    ROP helps clients take full advantage of data analytics opportunities offered by statistical analysis, data mining, and data analysis including audience measurement studies and online media monitoring services for a clearer picture of website traffic.

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  • Cost Reports

    ROP prepares cost studies that examine suggestions for cost-cutting strategies and detailed cost analysis by department and company-wide.

  • Legal Reports

    ROP compiles legal research that can include gaming regulations, censorship in international markets, music licensing fees and guidelines, media asset valuation principles, tax regulations, and reporting standards.

  • M&A Support

    ROP can provide due diligence help, synergy analysis, investment memorandums, financial modeling, valuations, capital structure analysis, and data room organization for media sector mergers and acquisitions.

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  • Business Intelligence Dashboard

    ROP enables media industry clients to easily access and use "Big Data" by consolidating data metrics into concise data visualization results and customized reports.

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Helping Media Sector Clients of All Sizes

ROP has been recognized by media companies and research firms globally as a reliable
, affordable, and efficient offshore research partner. Contact us today to know more about
how we can help your media research projects and take advantage of our flexible
engagement plans.


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