Market Research Services for the Media Industry

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Research Optimus supports media sector including digital media as well as traditional media and entertainment businesses. To help all media businesses succeed, Research Optimus offers a collection of specialized research services for media sector clients. Today's consumers are increasingly spending more money and time on digital media products and services. ROP can help media companies of all sizes find new ways to monetize consumer engagement. We can research technological opportunities and generate new media business ideas. While traditional media businesses are under additional pressures due to consumer shifts to online consumption of media, Research Optimus can help cut costs and increase operating efficiency of traditional media sector businesses.

Media Research
Services for Media Industry Cilents

Here are ROP's primary customized research services for media sector businesses:


ROP analyzes macroeconomic factors such as consumer spending and economic growth and determines how they impact media sector opportunities. We can prepare reports for developed countries as well as emerging markets in North Africa, the Middle East, Central and Eastern Europe and Latin America.

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Market Entry

Research Optimus examines market entry barriers, politically sensitive topics, media regulations, PEST analysis and cultural challenges to provide a balanced strategic overview before you enter a new market.

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Primary Market

ROP compiles detailed media research by methods such as interviews, online surveys, customer satisfaction studies, brand research and questionnaires.

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Research Optimus prepares cost studies that examine suggestions for cost-cutting strategies and detailed cost analysis by department and company-wide.

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ROP assesses trends and new developments impacting advertising strategies across media channels. This can include a special focus on audience targeting and product placement strategies.

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Research Optimus reviews cybersecurity trends and new technology impacting television, print, music and digital media such as mobile and online applications.

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ROP examines the complete spectrum of mobile applications. This can include global usage reports, revenue analysis and overviews of gaming platforms and mobile gambling.

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Research Optimus compiles legal research that can include gaming regulations, censorship in international markets, music licensing fees and guidelines, media asset valuation principles, tax regulations and reporting standards.

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Digital Media

ROP focuses on business opportunities that are unique to digital media such as OTT (over-the-top) video, mobile advertising, video games, digital music, digital consumer publishing and digital advertising.

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Research Optimus assesses the overall media landscape by identifying major players, compiling interviews with media industry experts and discussing major trends and new developments.

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ROP provides content-related services such as content creation, research, social media postings, editing, copyrighting and translations.

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Research Optimus can provide due diligence help, synergy analysis, investment memorandums, financial modeling, valuations, capital structure analysis and data room organization for media sector mergers and acquisitions.

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ROP looks at media industry competitors from every conceivable angle by using SWOT analysis, reviewing digital transformation strategies, evaluating social media intelligence and online community engagement and analyzing competitors' services, products and technologies.

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Research Optimus examines media sales data by analyzing alternative sales channels and revenue streams as well as affiliated marketing revenues and advertising revenues.

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ROP helps media sector clients to take full advantage of data analytics opportunities offered by statistical analysis, data mining and data analysis. This can include audience measurement studies and online media monitoring services that provide a clearer picture of community activity and website traffic.

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Business Intelligence

Research Optimus enables media industry clients to easily access and use "Big Data" by consolidating data metrics into concise data visualization results and customized reports.

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Flexible hourly pricing methodology for one-time research needs, and dedicated full-time equivalent resource allocation for on-going projects.

Pricing & Engagement

ISO 9001:2008 standard quality assurance and defined quality polices to ensure data collection and presentation accuracy levels are consistent.

Quality Systems

Customer information and project confidentiality secured by Non-disclosure Agreements and project data by workstation security policies.

Project Security

Helping Media Sector Clients of All Sizes

Today's media industry includes both small businesses and international conglomerates. Regardless of how big or small your media organization is, Research Optimus can help.

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  • Senior Vice President Automotive & Transportation Industry

    We achieved substantial cost and time savings on several difficult projects. The services provided by Research Optimus was prompt attention to our requests and attention to details were excellent

  • Lynn Kowalczyk

    After carefully reviewing the documents you provided, we are suitably impressed with the meticulous details and extracted data which is truly high-quality

  • Leading STM Publisher

    Even though most of our communication was done via email, it was extremely easy to work with Research Optimus. Superbly quick turnaround time which was quicker than needed. They were there when I needed them!


Note: Research Optimus responds to business enquiries only, and we do not make unsolicited or automated calls. If you receive such calls please submit your complaint to