Market Research Services for the Media Industry

Research Optimus supports media sector including digital media as well as traditional media and entertainment businesses. To help all media businesses succeed, Research Optimus offers a collection of specialized research services for media sector clients.

Today's consumers are increasingly spending more money and time on digital media products and services. ROP can help media companies of all sizes find new ways to monetize consumer engagement. We can research technological opportunities and generate new media business ideas. While traditional media businesses are under additional pressures due to consumer shifts to online consumption of media, Research Optimus can help cut costs and increase operating efficiency of traditional media sector businesses.

Understanding media sector consumers can be complicated by the number of online consumer media choices. As external research providers, the ROP team can conduct primary research that examines your current and prospective media consumers — analyzing how decisions are made. Consumer preferences can change rapidly, and Research Optimus provides a practical and cost-effective mechanism to monitor the behavior of your competitors and customers on a regular basis.

Mobile media and social media represent special opportunities as well as challenges for the media industry. ROP ensures that our media sector clients are always one step or more ahead of the competition by using the most effective social and mobile media channels.

A significant portion of current media sector opportunities is represented by global markets in developing countries. The international experience of Research Optimus can help media organizations expand into new markets by avoiding ineffective market entry strategies.

Media Research Services for Media Industry Cilents

Here are ROP's primary customized research services for media sector businesses:

  • Macroeconomic Reports

    ROP analyzes macroeconomic factors such as consumer spending and economic growth and determines how they impact media sector opportunities. We can prepare reports for developed countries as well as emerging markets in North Africa, the Middle East, Central and Eastern Europe and Latin America.

  • Market Entry Research

    Research Optimus examines market entry barriers, politically sensitive topics, media regulations, PEST analysis and cultural challenges to provide a balanced strategic overview before you enter a new market.

  • Primary Market Research

    ROP compiles detailed media research by methods such as interviews, online surveys, customer satisfaction studies, brand research and questionnaires.

  • Cost Reports

    Research Optimus prepares cost studies that examine suggestions for cost-cutting strategies and detailed cost analysis by department and company-wide.

  • Advertising Trends

    ROP assesses trends and new developments impacting advertising strategies across media channels. This can include a special focus on audience targeting and product placement strategies.

  • Technological Updates

    Research Optimus reviews cybersecurity trends and new technology impacting television, print, music and digital media such as mobile and online applications.

  • Mobile Technologies

    ROP examines the complete spectrum of mobile applications. This can include global usage reports, revenue analysis and overviews of gaming platforms and mobile gambling.

  • Legal Reports

    Research Optimus compiles legal research that can include gaming regulations, censorship in international markets, music licensing fees and guidelines, media asset valuation principles, tax regulations and reporting standards.

  • Digital Media Research

    ROP focuses on business opportunities that are unique to digital media such as OTT (over-the-top) video, mobile advertising, video games, digital music, digital consumer publishing and digital advertising.

  • Industry Reports

    Research Optimus assesses the overall media landscape by identifying major players, compiling interviews with media industry experts and discussing major trends and new developments.

  • Content Services

    ROP provides content-related services such as content creation, research, social media postings, editing, copyrighting and translations.

  • M&A Support

    Research Optimus can provide due diligence help, synergy analysis, investment memorandums, financial modeling, valuations, capital structure analysis and data room organization for media sector mergers and acquisitions.

  • Competitive Intelligence

    ROP looks at media industry competitors from every conceivable angle by using SWOT analysis, reviewing digital transformation strategies, evaluating social media intelligence and online community engagement and analyzing competitors' services, products and technologies.

  • Sales Analysis

    Research Optimus examines media sales data by analyzing alternative sales channels and revenue streams as well as affiliated marketing revenues and advertising revenues.

  • Data Analytics

    ROP helps media sector clients to take full advantage of data analytics opportunities offered by statistical analysis, data mining and data analysis. This can include audience measurement studies and online media monitoring services that provide a clearer picture of community activity and website traffic.

  • Business Intelligence Dashboard

    Research Optimus enables media industry clients to easily access and use "Big Data" by consolidating data metrics into concise data visualization results and customized reports.

Helping Media Sector Clients of All Sizes

Today's media industry includes both small businesses and international conglomerates. Regardless of how big or small your media organization is, Research Optimus can help. Contact Us

Other Media Research Services Offered

Pricing & Engagement Options

Flexible hourly pricing methodology for one-time research needs, and dedicated full-time equivalent resource allocation for on-going projects.

Quality Systems

ISO 9001:2008 standard quality assurance and defined quality polices to ensure data collection and presentation accuracy levels are consistent.

Security and Confidentiality

Customer information and project confidentiality secured by Non-disclosure Agreements and project data by workstation security policies.

Note: Research Optimus responds to business enquiries only, and we do not make unsolicited or automated calls. If you receive such calls please submit your complaint to