Category Archive Market Research'

Advanced Marketing Insights to Visualize Customer Journey Maps 13 Feb 2018

Advanced Marketing Insights to Visualize Customer Journey Maps

How is a customer interacting with your brand during every online or offline visit? Where do their frustrations lie, and at what points are they impeded when trying to make a purchase? These questions are answered with customer journey mapping, a st

New Gamification and Device Agnostic Surveys to Know Customers’ Pulse 29 Aug 2017

New Gamification and Device Agnostic Surveys to Know Customers’ Pulse

According to the White House Office of Consumer Affairs, “on average, loyal customers are worth up to ten times as much as their first purcha

How Risk Analysis can be Essential in Capital Budgeting 07 Mar 2017

How Risk Analysis can be Essential in Capital Budgeting

Identifying and preparing for potentially disadvantageous events that could affect core projects or business initiatives is imperative. Risk analysis provides actionable information regarding certain long-term investments and knowledge that companies

How Quarterly Competitor Analysis Can Keep You One Step Ahead 07 Feb 2017

How Quarterly Competitor Analysis Can Keep You One Step Ahead

Being aware of your position within your respective market can be an invaluable asset for any business. A professional competitor analysis is the means by which organizations can gather information a

CMOs to Avoid Common Mistakes with BI Dashboards 31 May 2016

CMOs to Avoid Common Mistakes with BI Dashboards

The daily use of business intelligence (BI) dashboards and balanced scorecards by companies of all sizes continues to grow. These practical and cost-effective strategic tools have produced tangible benefits for retail and service businesses, manufact

The Nuances of Market Research vs Marketing Research 01 Jul 2015

The Nuances of Market Research vs Marketing Research

What is research? For purposes of this article, research is a comprehensive and systematic study of a problem. When discussing marketing management, two uses of research are often used interchangeably — marketing research and market research. Are

Exploring Psychographics vs Demographics in Market Research 04 Mar 2015

Exploring Psychographics vs Demographics in Market Research

Business psychology has existed as a separate field for well over 50 years — but how can your company's marketing efforts build upon the lessons of psychology? Demographic information alone is no longer enough — psychographics is rapidly emerging

4 Ways Business Market Research Enhances Success 07 Aug 2014

4 Ways Business Market Research Enhances Success

Crucial business decisions must be made based on hard evidence and accurate information. An inaccurate decision can spell disaster even for a company that’s popular and profitable. Too many poor decisions can mean serious financial difficulty, and

Why Investors Identify and Track Catalysts to Outperform 30 Jan 2014

Investors Need to Identify and Track Catalysts to Outperform

The difference between professional investors that outperform the market and those that do not often comes down to the basic approach. Institutional and professional investors actively search for inflection points and the catalysts that will drive a

Test Your Investment Thesis through Market Research 16 Jan 2014

Test Your Investment Thesis through Market Research

The first task of every investor is to develop an investment thesis. There are various strategies for investing, macro, event driven, fundamental and technical approaches. All of these strategies, maybe with the exception of purely technical, can ben