How is a customer interacting with your brand during every online or offline visit? Where do their frustrations lie, and at what points are they impeded when trying to make a purchase? These questions are answered with customer journey mapping, a st
According to the White House Office of Consumer Affairs, “on average, loyal customers are worth up to ten times as much as their first purcha
Identifying and preparing for potentially disadvantageous events that could affect core projects or business initiatives is imperative. Risk analysis provides actionable information regarding certain long-term investments and knowledge that companies
Being aware of your position within your respective market can be an invaluable asset for any business. A professional competitor analysis is the means by which organizations can gather information a
The daily use of business intelligence (BI) dashboards and balanced scorecards by companies of all sizes continues to grow. These practical and cost-effective strategic tools have produced tangible benefits for retail and service businesses, manufact
What is research? For purposes of this article, research is a comprehensive and systematic study of a problem. When discussing marketing management, two uses of research are often used interchangeably — marketing research and market research. Are
Business psychology has existed as a separate field for well over 50 years — but how can your company's marketing efforts build upon the lessons of psychology? Demographic information alone is no longer enough — psychographics is rapidly emerging
Crucial business decisions must be made based on hard evidence and accurate information. An inaccurate decision can spell disaster even for a company that’s popular and profitable. Too many poor decisions can mean serious financial difficulty, and
The difference between professional investors that outperform the market and those that do not often comes down to the basic approach. Institutional and professional investors actively search for inflection points and the catalysts that will drive a
The first task of every investor is to develop an investment thesis. There are various strategies for investing, macro, event driven, fundamental and technical approaches. All of these strategies, maybe with the exception of purely technical, can ben
