The global impacts of the COVID-19 pandemic have been staggering. Businesses are changing the scope of their operations or facing the inevitability of shutting down completely amidst these uncertain times.
In the era of digitization, 2.5 quintillion bytes of data are generated and collected every single day. Alone, this data is useless; but with analysis, it becomes the key with which businesses unlock a treasure trove of infor
Big data has become one of the most significant drivers of change and innovation for sales and marketing initiatives, given the terabytes of available customer data that can be used to connect patterns to evolving consumer be
Why R Data Analysis Widely Popular? R is an open-source programming language created by Roass Ihaka and Robert Gentleman in1995. As such, it is free for anyo
Online surveys, though useful, often have a reputation for being dry and uninspiring. There are many surveys out there prepared clumsily, hurriedly, and without sufficient consideration. It’s a trend that has threatened to
It’s never been easier to start a business. However, staying in business is a much more complicated matter. The ease of starting a business creates a much broader level of competition. During your market research you
What Is Competitor Analysis? Competitor analysis enables businesses to identify their competitors and assess their strategies to compare strengths and weaknesses against their own products, servic
The market is oversaturated with consumer products, yet the pursuit of developing and releasing new product innovations remains a widespread business objective for both startups and established companies. Businesses need to develop products that can
How is a customer interacting with your brand during every online or offline visit? Where do their frustrations lie, and at what points are they impeded when trying to make a purchase? These questions are answered with customer journey mapping, a st
According to the White House Office of Consumer Affairs, “on average, loyal customers are worth up to ten times as much as their first purcha
