Competitive intelligence can be most simply described as gathering and analyzing data about your competitors and their consumers, target audiences, and other forces that could influence your marketing. How this data is gather
Social media is one of the most trusted and popular sources for consumer-generated product reviews and brand ratings. According to a study by NM Incite, 60% of consumers discover products through social media platforms. It's
The market is oversaturated with consumer products, yet the pursuit of developing and releasing new product innovations remains a widespread business objective for both startups and established companies. Businesses need to develop products that can
Essentially, an abstract representation of a financial situation, financial modeling has many uses, especially in decision-making and financial analysis. Many investors are no longer interested in just the “bottom-line potential” of a company, an
“The potential benefits are huge; everything that civilization has to offer is a product of human intelligence; we cannot predict what we might achieve when this intelligence is magnified by the tools that AI may provide…” Stephen Hawking famou
Dealing with cryptocurrency price volatility, which can be extreme, to say the least, is difficult for virtually any investor. How can an investor, especially those new to cryptocurrencies, deal with price fluctuations and expect to make a profit in
Predictive analytics is being applied toward all facets of business operations and processes to help anticipate events, avoid risks, and create solutions. By forecasting future supply chain and logistical events, companies can gain a competitive adva
When dealing with data, being able to read and understand it in a relatable way is integral to business success and competition. In the current world of Big Data, we have to process massive amounts of data and find patterns in order to use it for fur
Are we heading for a chocolate shortage? - We spend more than 75 billion dollars on chocolate annually worldwide. Also, the retail consumption statistics say that from 2012/2013 to 2017, the chocolate consumption has had a whopping jump from 7 millio
Product Marketing is a customer focused task that incorporates customer sentiment related to product features, identification of direct and indirect competitors, identification of optimal channels for promotional purposes, and determining the project
